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COVID-19 Metadata, SEO and social media (view source)

Revision as of 11:53, 22 May 2020

174 bytes removed , 11:53, 22 May 2020

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When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.

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*Digital presence: Metadata and search engine optimization [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]

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'''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]

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*Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.

*Social media sites (tweets, posts) are pulling: title, description

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**'''URLs''' should use plain language keywords from the title and be separated with hyphens

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== ~~Resources~~ ==

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== Metadata in AEM ==

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*Digital presence: Metadata and search engine optimization [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]

* [[:File:COVID-Metadata-AEM instructions.docx|Instructions: Metadata in AEM]]

* [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]]

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== Tagging COVID-19 announcements in AEM ==

* [[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]]

[[Category:COVID Communications]]

Laura.piper

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