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Line 2: + + − − '''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]
COVID-19 Metadata, SEO and social media (view source)
Revision as of 10:54, 22 May 2020
, 10:54, 22 May 2020no edit summary
Back to > [[COVID content guidance]]
Back to > [[COVID content guidance]]
'''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]
When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.
When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.
*Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
*Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
