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COVID-19 Metadata, SEO and social media (view source)
Revision as of 10:53, 22 May 2020
, 10:53, 22 May 2020no edit summary
When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.
When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.
'''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]
*Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
*Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
*Social media sites (tweets, posts) are pulling: title, description
*Social media sites (tweets, posts) are pulling: title, description
**'''URLs''' should use plain language keywords from the title and be separated with hyphens
**'''URLs''' should use plain language keywords from the title and be separated with hyphens
== Resources ==
== Metadata in AEM ==
* [[:File:COVID-Metadata-AEM instructions.docx|Instructions: Metadata in AEM]]
* [[:File:COVID-Metadata-AEM instructions.docx|Instructions: Metadata in AEM]]
* [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]]
* [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]]
== Tagging COVID-19 announcements in AEM ==
* [[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]]
* [[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]]
[[Category:COVID Communications]]
[[Category:COVID Communications]]
