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Back to > [[COVID content guidance]]

Back to > [[COVID content guidance]]

== Metadata ==

== Metadata overview==

'''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]

'''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]

*Social media sites (tweets, posts) are pulling: title, description

*Social media sites (tweets, posts) are pulling: title, description

*In the context that we are in, focusing on these ones will give you the most benefits:

*In the context that we are in, focusing on these ones will give you the most benefits:

**'''Title''' must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results.)

**'''Title''' must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results).

**'''Description''' should provide concrete additional information about what the users will find on the page, or what task they can complete.

**'''Description''' should provide concrete additional information about what the users will find on the page, or what task they can complete.

**'''Keywords''' should include relevant words from the page as well as their commonly known synonyms

**'''Keywords''' should consist of commonly used words, synonyms and acronyms for important words, concepts and phrases found in the text. Include words that users may use to search for the page.<!--needs translation-->

**'''URLs''' should use plain language keywords from the title and be separated with hyphens

**'''URLs''' should use plain language keywords from the title and be separated with hyphens

==News Tagging / COVID-19 announcements==

==Guidance for creation of COVID-19 web page metadata in AEM== <!--out for translation-->

*[[Instructions for tagging COVID-19 announcements]]

* [[:File:COVID-Metadata-AEM instructions.docx|Adobe Experience Manager (AEM) COVID-19 metadata creation primer]] <!--final version must be uploaded-->

 

* [[:File:COVID-Metadata-AEM instructions.docx|Instructions: Metadata in AEM]]

* [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]]

* [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]]

== Tagging COVID-19 announcements in AEM ==

==Guidance for creation of COVID-19 news product metadata in AEM== <!--out for translation-->

* [[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]]

*[[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]] <!--change and translate this phrase without breaking link to doc-->

== Tagging Parent resources: Departmental tasking ==

==Tagging Parent resources: Departmental tasking==

On May 29, 2020 all departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020.

On May 29, 2020 all departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020.

* [[:File:Tasking - parent resource content.pptx|Instructions: Tasking and tagging parent resource content]] (.pptx)

* [[:File:Tasking - parent resource content.pptx|Instructions: Tasking and tagging parent resource content]] (.pptx)

* [https://drive.google.com/file/d/1q2AktIaiZZRiFlo0KaQCoillTUFhcb3h/view?usp=sharing| Instructions: Tasking and tagging parent resource content] (Google Slides)

* [https://drive.google.com/file/d/1q2AktIaiZZRiFlo0KaQCoillTUFhcb3h/view?usp=sharing| Instructions: Tasking and tagging parent resource content] (Google Slides)

:*Subject: Home education and  

:*Subject: '''Home education''' and <!-- must be available in F-->

:*Audience type: children is available here

:*Audience type: '''children''' is available here <!--must be available in F-->

[[Category:COVID Communications]]

[[Category:COVID Communications]]