May 24, 2023 - Updates, priorities of the week

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Agenda

1. Updates

2. GC Top Task Survey (TSS) results - Peter Smith, DTO

3. Theme questionnaire results - Annie Crombie, DTO

4. Training show and share - Patricia Lamothe & Mica Matsubara Donnelly, Health Canada

Notes and action items

Updates

• Upcoming days of notes
  • National accessibility week
  • Indigenous week
  • Environment week

• Web manager’s email coming out this week

• Web Executive meeting agenda for tomorrow:
  • GC Top Task Survey (TSS) results - Peter Smith, DTO
  • Theme questionnaire results - Annie Crombie, DTO

GC Task Success Survey (TSS) results

Peter Smith (DTO)

Presentation: "GC Task Success Survey Update"

• Continuously running exit survey running across AEM and most other sites across the GC web presence

• Over 40K participants every month / 600K over the fiscal year 2022-23
• Overall results from 2022-2023 leave room for improvement, at the individual task level, we are seeing tasks move in a positive direction
• You can use basic UX design strategies to make significant gains in task success for low performing tasks
• TBS is considering an official tasking to institutions on top task improvement (Fall 2023)
• DTO and PP would be there to support departments to make improvements - help improve TSS data, identifying what to improve, analyzing data for insights, measuring and reporting results, additional research and design
• Looking at how to create the conditions for success for a tasking

Question to the group: What would you want to see in that tasking to make it feasible for your organization?

Group suggestions

• A process document

• Details on the time frame for this tasking

• Could use some positioning to help explain optimization work to program people

• May need some governance around this – GC web presence is a shared resource, about GC as whole, to help get away from ‘it’s my site’

• Ask Depts to submit proposals on what they can do within the desired time frame - each department will have different capacity

• Helpful if TBS/DTO would emphasize more to senior management of departments the importance of doing these exercises, as it’s often not considered a priority and not much time is allocated to this type of work

• KPIs or targets would be helpful - for example, pick a top task and improve it by a specific percentage

For further comments or feedback, please email Peter Smith or reach him on Slack.

Theme questionnaire results

Annie Crombie (DTO)

Presentation: “Theme lead questionnaire - Summary of results”

• Follow up meetings with theme leads after topic tree analysis work revealed that many teams couldn’t act on feedback because of lack of resources

• The Theme lead questionnaire was aimed at better understanding the issues

• We’ve seen a shift since the Web renewal initiative when the project was resourced, but since then multi-institution theme content has been de-prioritized

• As we start to think about findability and SEO and AI generated content, need to look at findability in different ways

Digital literacy at HC

Patricia Lamothe & Mica Matsubara Donnelly, Health Canada

Materials available in GCWP Shared training resources

• Training developed to increase digital literacy at HC

• Provides the opportunity for people to learn the ins and out of a digital presence

• Participants include comms, program, anyone else who is  interested

• Core digital component focuses on accessibility, plain language, style guide, templates design system, social media

• Onboarding kit for Digital communications advisors is available off network, and includes tools, how to communicate to Canadians via the digital world

• Questions? E-mail: [cpab.health.theme-sante.dgcap@hc-sc.gc.ca]