May 24, 2023 - Updates, priorities of the week

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Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Meeting information

Agenda

1. Updates

2. GC Top Task Survey (TSS) results - Peter Smith, DTO

3. Theme questionnaire results - Annie Crombie, DTO

4. Training show and share - Patricia Lamothe & Mica Matsubara Donnelly, Health Canada

Notes and action items

Updates

  • Upcoming days of notes
    • National accessibility week
    • Indigenous week
    • Environment week
  • Web manager’s email coming out this week
  • Web Executive meeting agenda for tomorrow:
    • GC Top Task Survey (TSS) results - Peter Smith, DTO
    • Theme questionnaire results - Annie Crombie, DTO

GC Task Success Survey (TSS) results

Peter Smith (DTO)

Presentation: "GC Task Success Survey Update"

  • Continuously running exit survey running across AEM and most other sites across the GC web presence
  • Over 40K participants every month / 600K over the fiscal year 2022-23
  • Overall results from 2022-2023 leave room for improvement, at the individual task level, we are seeing tasks move in a positive direction
  • You can use basic UX design strategies to make significant gains in task success for low performing tasks
  • TBS is considering an official tasking to institutions on top task improvement (Fall 2023)
  • DTO and PP would be there to support departments to make improvements - help improve TSS data, identifying what to improve, analyzing data for insights, measuring and reporting results, additional research and design
  • Looking at how to create the conditions for success for a tasking


Question to the group: What would you want to see in that tasking to make it feasible for your organization?

Group suggestions

  • A process document
  • Details on the time frame for this tasking
  • Could use some positioning to help explain optimization work to program people
  • May need some governance around this – GC web presence is a shared resource, about GC as whole, to help get away from ‘it’s my site’
  • Ask Depts to submit proposals on what they can do within the desired time frame - each department will have different capacity
  • Helpful if TBS/DTO would emphasize more to senior management of departments the importance of doing these exercises, as it’s often not considered a priority and not much time is allocated to this type of work
  • KPIs or targets would be helpful - for example, pick a top task and improve it by a specific percentage

For further comments or feedback, please email Peter Smith or reach him on Slack.

Theme questionnaire results

Annie Crombie (DTO)

Presentation: “Theme lead questionnaire - Summary of results”

  • Follow up meetings with theme leads after topic tree analysis work revealed that many teams couldn’t act on feedback because of lack of resources
  • The Theme lead questionnaire was aimed at better understanding the issues
  • We’ve seen a shift since the Web renewal initiative when the project was resourced, but since then multi-institution theme content has been de-prioritized
  • As we start to think about findability and SEO and AI generated content, need to look at findability in different ways

Digital literacy at HC

Patricia Lamothe & Mica Matsubara Donnelly, Health Canada

Materials available in GCWP Shared training resources

  • Training developed to increase digital literacy at HC
  • Provides the opportunity for people to learn the ins and out of a digital presence
  • Participants include comms, program, anyone else who is  interested
  • Core digital component focuses on accessibility, plain language, style guide, templates design system, social media
  • Onboarding kit for Digital communications advisors is available off network, and includes tools, how to communicate to Canadians via the digital world
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