March 13, 2024 - Updates, priorities of the week

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Agenda

1. Updates

2. Roundtable

Notes and action items

Digital Transformation Office (DTO) updates

• We have reviewed the Audit of Templates and Patterns and will be bringing it back to this table soon to review before officially decommissioning anything.

Roundtable

PCO

• Thanks to the teams that supported updating the canada.ca Media contacts page. We're almost wrapped up. Next review in August.

PowerBI meeting - Fiona Currie - AAFC

• People having difficulties with clients wanting to post PowerBI content on website
• Some accessibility issues
• AAACT was not at this meeting, we have discussed inviting them at some point
• Pressure to make PowerBI results more widely available in some departments
• Part of the push for open data
• Even though Microsoft says it’s accessible, there are still issues to work around
• Action items
  • We want to get ahead of the game, find workable dashboards, with PowerBI or others
    • Good example, Public Health made some good Covid-19 dashboards
  • Next meeting April 15
  • Sign up for the meeting: https://events.teams.microsoft.com/event/da6851d0-d919-4d16-9e45-1f23a285d1ab@9da98bb1-1857-4cc3-8751-9a49e35d24cd
  • Google docs link: https://docs.google.com/document/d/1-xBSVmzKraqTheMuJ5NUcJ8F2DkqxB-0ls2Ls1uPVeI/edit#heading=h.alxcm7d7x5d8

Principal Publisher - UTM campaign report - Andrew Lau

• Concept of report is that it should be “plug and play” for everyone
• Access by:
  • Logging into your Adobe Analytics and go to templates
  • If you don’t have AA, go to our GCPEDIA page, and find Workspace Templates, this version is good if you want a quick overview instead of more details

• In AA, you can find data on users broken down by criteria such as
  • geographic area
  • mobile vs desktop
  • performance of landing page
  • time users are staying on campaign pages
• We’ve also tried to make report user friendly by defining terms
• If you use Page Feedback tool, this is incorporated into your Adobe Analytics data
• You can reach us for Adobe Analytics questions at: GC.ANALYTIQUE-ANALYTICS.GC@servicecanada.gc.ca or submit a service desk ticket (http://requestform.portal.gc.ca/tickets.html)

Questions

Q: Are there still office hours for any questions about Adobe Analytics?

A: Yes, you can arrange to meet with an AA expert for any questions you have. Here’s the link: https://www.gcpedia.gc.ca/wiki/Adobe_Analytics_Office_Hours

DTO - Lisa Fast - Alerts

• Study goal was to measure alert styling decisions to create clearer guidance
• Alert use is inconsistent across GOC websites
• Testing shows that alerts can distract users and overuse also reduces their value
• Looked at current guidance
• Behavioral survey for GC Web community, which showed disagreement on how people would use alerts
• Next steps:
  • Update alert guidance with example from study
  • Add keywords for each style
  • Add ideas for alternatives to alert styles, so that users have more options
  • Provide guidance so users can be more consistent
  • Use more A/B testing to understand impact of changes
  • Tell web advisors to warn their clients overuse of alerts have negative impact on web users

Comments:

DTO: We should be telling comms advisers how long to keep alerts posted.

Q: ESDC: Clients often ask for alerts, they think it will make content “pop”. What about using a well?

A: Lisa F: Bars are a better solution than wells - we removed the well on topic pages for Most requested, and replaced them with a bar, because eye tracking and analytics showed people weren’t looking at the well. If clients want their info to ‘pop’, it should be redesigned rather than added.  

Other ideas: Interactive questions are very effective.

Chat summary

• On the topic of out of date browsers: I wonder if there could be a reusable content snippet with language around browser compatibility that could be shown if certain criteria are met? We piloted this for location detection during COVID on the vaccine page, if I remember correctly.

• For a warning to display for only out of date browsers, would require custom scripting. We requested that DTO/PP create a GCWeb component that could be added to identify out of date browsers based on lacking the functions for the components needed to run them.

• Question to ask your clients when they want an alert: When will this be taken down? Alerts should be time sensitive to prevent overuse

• Another option is to use colour for emphasis. https://wet-boew.github.io/wet-boew-styleguide/design/colour-en.html#basic

Anything is better than a paragraph of bolded text.  

• Comment: “If everything is important, nothing is important”