Changes

<big>Having a compelling campaign theme and a storyline that resonates with employees plays a crucial role in capturing the audience’s attention and fostering greater awareness and participation.</big>

<big>Having a compelling campaign theme and a storyline that resonates with employees plays a crucial role in capturing the audience’s attention and fostering greater awareness and participation.</big>

<big>In one of our departmental campaigns, the theme “In the Blink of an Eye” powerfully conveyed how life can change unexpectedly, underscoring the importance of relying on our communities for support in times of need.</big>

<big>In one of our departmental campaigns, the theme “In the Blink of an Eye” powerfully conveyed how life can change unexpectedly, underscoring the importance of relying on our communities for support in times of need.</big> <big>To bring this theme to life, we shared the real-life story of a former ISED employee who became the department’s first campaign ambassador, adding authenticity and emotional connection to the campaign.</big><gallery widths="350" heights="350">

 

<big>To bring this theme to life, we shared the real-life story of a former ISED employee who became the department’s first campaign ambassador, adding authenticity and emotional connection to the campaign.</big><gallery widths="350" heights="350">

File:Engaging themes and impactful stories 1.png

File:Engaging themes and impactful stories 1.png

File:Engaging themes and impactful stories 2.png

File:Engaging themes and impactful stories 2.png

File:Engaging themes and impactful stories 3.png

File:Tree of Hope.jpg

</gallery><big>In addition to the heartfelt narrative, we introduced captivating visuals, communication tools and products like the Tree of Hope, as well as impactful posters and original videos to refresh our departmental brand and engage employees more effectively. The campaign gained further momentum through testimonials from employees who benefited from the charities’ services and support. These inspiring stories showcased the profound impact of giving, encouraging others to contribute.</big>

</gallery><big>In addition to the heartfelt narrative, we introduced captivating visuals, communication tools and products like the Tree of Hope, as well as impactful posters and original videos to refresh our departmental brand and engage employees more effectively. The campaign gained further momentum through testimonials from employees who benefited from the charities’ services and support. These inspiring stories showcased the profound impact of giving, encouraging others to contribute.</big>