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<big>Having a compelling campaign theme and a storyline that resonates with employees plays a crucial role in capturing the audience’s attention and fostering greater awareness and participation.</big>
 
<big>Having a compelling campaign theme and a storyline that resonates with employees plays a crucial role in capturing the audience’s attention and fostering greater awareness and participation.</big>
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<big>In one of our departmental campaigns, the theme “In the Blink of an Eye” powerfully conveyed how life can change unexpectedly, underscoring the importance of relying on our communities for support in times of need.</big>
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<big>In one of our departmental campaigns, the theme “In the Blink of an Eye” powerfully conveyed how life can change unexpectedly, underscoring the importance of relying on our communities for support in times of need.</big> <big>To bring this theme to life, we shared the real-life story of a former ISED employee who became the department’s first campaign ambassador, adding authenticity and emotional connection to the campaign.</big><gallery widths="350" heights="350">
 
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<big>To bring this theme to life, we shared the real-life story of a former ISED employee who became the department’s first campaign ambassador, adding authenticity and emotional connection to the campaign.</big><gallery widths="350" heights="350">
   
File:Engaging themes and impactful stories 1.png
 
File:Engaging themes and impactful stories 1.png
 
File:Engaging themes and impactful stories 2.png
 
File:Engaging themes and impactful stories 2.png
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