ISED Best Practices 1: Engaging Themes and Impactful Stories

Having a compelling campaign theme and a storyline that resonates with employees plays a crucial role in capturing the audience’s attention and fostering greater awareness and participation.

In one of our departmental campaigns, the theme “In the Blink of an Eye” powerfully conveyed how life can change unexpectedly, underscoring the importance of relying on our communities for support in times of need. To bring this theme to life, we shared the real-life story of a former ISED employee who became the department’s first campaign ambassador, adding authenticity and emotional connection to the campaign.

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In addition to the heartfelt narrative, we introduced captivating visuals, communication tools and products like the Tree of Hope, as well as impactful posters and original videos to refresh our departmental brand and engage employees more effectively. The campaign gained further momentum through testimonials from employees who benefited from the charities’ services and support. These inspiring stories showcased the profound impact of giving, encouraging others to contribute.

We used internal communication tools to keep our employees informed and engaged, for instance, by adding a dedicated section in the newsletter for all employees. This space became a hub for updates on the Tree of Hope, donation reminders, helpful tips and other informative pieces.

After adopting this holistic approach, we witnessed a significant rise in employee engagement and support, as our workforce embraced the campaign’s message and actively participated in making a positive difference in the lives of those in need.