June 5, 2024 - Updates, priorities of the week

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Meeting information

Agenda

1. Updates

2. Roundtable

Notes and action item

Updates

New UX Community of practice

• First meeting on June 20 at 1pm
• Fostering collaboration
• Advancing UX across government
• Meeting link: https://forms-formulaires.alpha.canada.ca/en/id/clw9ksj1i00qmx883suajuhcq

AI Trust study - draft design

• In 2022, DTO conducted a trust study on design elements such as FIP and sign-in
• Now, we will look at trust in regards to AI on Canada.ca
• From the 2022 study, we learned that how the flag is depicted is very important
• Now for the AI study, we’re looking at the H1
• We’re studying the importance of location of breadcrumbs for H1
• AI image citations, want to create guidelines for transparency for using AI, example: should user be notified that an image is created by AI
• Government doesn’t always knows how images are created - for instance if we use shutterstock or other image licensing sites
• Testing which images do people trust most on Canada.ca
  • Image from live site with no caption
  • AI generated with notice
• Text testing which is trusted more:
  • Text with no notice
  • Notice that AI was reviewed by human
• Testing chatbot, do people trust:
  • Chatbot button
  • Overlay at bottom of page
• AI applications working on Canada.ca (not from government) such as Google AI overview, Bing copilot AI, knowing which is most trusted helps us move faster if necessary
• Next steps:
  • Fine tuning
  • Pilot testing/qualitative testing with video comments
  • Sending invitation form to Principal Publisher and approvals
  • Launch

Questions:

Q: People are worried that teams will rely on the chatbots, however if we’re worried about that, it means that we’re not doing their job

Answer:

The chatbots will use Canada.ca citations, so there will be no way around posting good content for web teams.

Q: What will the labeling guidelines for images be?

A: This will be more of a role for Treasury Board policy to take care of.

Roundtable

ESDC

• We are currently building a Seniors single point of access site, and looking for any senior related content not currently promoted from https://www.canada.ca/en/employment-social-development/campaigns/seniors.html as that content has been considered already.
• Reach out to:lalithajoshua@servicecanada.gc.ca by 19th of June or earlier.