June 5, 2024 - Updates, priorities of the week

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Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Meeting information

Agenda

1. Updates

2. Roundtable

Notes and action item

Updates

New UX Community of practice

AI Trust study - draft design

  • In 2022, DTO conducted a trust study on design elements such as FIP and sign-in
  • Now, we will look at trust in regards to AI on Canada.ca
  • From the 2022 study, we learned that how the flag is depicted is very important
  • Now for the AI study, we’re looking at the H1
  • We’re studying the importance of location of breadcrumbs for H1
  • AI image citations, want to create guidelines for transparency for using AI, example: should user be notified that an image is created by AI
  • Government doesn’t always knows how images are created - for instance if we use shutterstock or other image licensing sites
  • Testing which images do people trust most on Canada.ca
    • Image from live site with no caption
    • AI generated with notice
  • Text testing which is trusted more:
    • Text with no notice
    • Notice that AI was reviewed by human
  • Testing chatbot, do people trust:
    • Chatbot button
    • Overlay at bottom of page
  • AI applications working on Canada.ca (not from government) such as Google AI overview, Bing copilot AI, knowing which is most trusted helps us move faster if necessary
  • Next steps:
    • Fine tuning
    • Pilot testing/qualitative testing with video comments
    • Sending invitation form to Principal Publisher and approvals
    • Launch

Questions:

Q: People are worried that teams will rely on the chatbots, however if we’re worried about that, it means that we’re not doing their job

Answer:

The chatbots will use Canada.ca citations, so there will be no way around posting good content for web teams.

Q: What will the labeling guidelines for images be?

A: This will be more of a role for Treasury Board policy to take care of.

Roundtable

ESDC

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