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== Agenda ==
 
== Agenda ==
1. Updates
     −
2. Roundtable
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# Updates
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# Using both official languages at GCWP - Laura Piper (DTO)
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# Misinformation / disinformation campaign - Lauri Sullivan (CSE)
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# Adobe Target: 2023-24 service year - Nick Pjontek and Celena Bedford (Service Canada)
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=== Updates ===
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* The DTO newsletter is coming out shortly
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* The Heads of Communications message is also going to be sent soon detailing the footer implementation - please continue footer work as this message is just to ensure that everyone is informed of this change
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* Theme lead survey questionnaire to better support theme and topic tree:
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** Thanks if you already have responded
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** Reminder to those who have not yet responded to please fill it out as soon as possible - we’re missing 10 responses
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* Web Executive Board agenda items for Thursday, February 16 are:
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** Adobe Target
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** Quasi-judicial design kickoff
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** Governance models
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** Reminder about footer implementation
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==== Departmental updates ====
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Taste the Commitment page is now live. Happy Agriculture Canada day!
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=== Using both official languages at GCWP ===
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Laura Piper (DTO Chief, Standards and Guidance)
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GCWP meetings are a welcoming and safe space, where all are encouraged to speak in their second language, even if it is imperfect.
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=== Misinformation / disinformation campaign ===
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Lauri Sullivan (CSE Marketing Manager)
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Online disinformation campaign page was published last week ahead of the ad campaign that started this week.
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* Vanity URL: [https://www.canada.ca/disinformation canada.ca/disinformation]
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* Public Safety previously led on this advertising initiative, but this year CSE took on the lead for the ad campaign, with Principle Publisher’s help
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* Involved gathering and building the research expertise across different disinformation themes which are often broad
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* Focus groups provided good data to help inform content development, including:
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** “I don’t want the gov to tell me about disinformation but want the tools to do it myself”
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** “I can detect disinformation but I think other people might not”
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** “I don’t want the government to tell me what to believe”
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** “I can judge for myself what is real or not but a list of tools would be great if the tools help make clear decisions”
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* The intent is that others not only amplify but make social media messages on mis/disinformation themselves as it relates to their departments
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* Contact [mailto:Lauri.Sullivan@CSE-CST.GC.CA Lauri] or [mailto:nancy.paille@CSE-CST.GC.CA Nancy Paille] if you have content to link to
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=== Adobe Target: 2023-24 service year ===
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=== Nick Pjontek and Celena Bedford (Principle Publisher Analytics Services team - Service Canada) ===
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A/B testing and personalization service (Adobe Target)
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* Renewal reminder that service contract for Adobe Target ends March 10
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* Please be in touch if you want to use Adobe Target next fiscal year
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* Target offerings include:
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** Personalization which serves up different content depending on the location of the user
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** A/B testing which lets you assess which of two or more variations performs better with users
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* Email your questions or interest to [mailto:Gc.analytique-analytics.gc@servicecanada.gc.ca gc.analytique-analytics.gc@servicecanada.gc.ca]

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