February 15, 2023 - Updated, priorities of the week

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Meeting information

Agenda

1. Updates
2. Using both official languages at GCWP - Laura Piper (DTO)
3. Misinformation / disinformation campaign - Lauri Sullivan (CSE)
4. Adobe Target: 2023-24 service year - Nick Pjontek and Celena Bedford (Service Canada)

Updates

• The DTO newsletter is coming out shortly
• The Heads of Communications message is also going to be sent soon detailing the footer implementation - please continue footer work as this message is just to ensure that everyone is informed of this change
• Theme lead survey questionnaire to better support theme and topic tree:
  • Thanks if you already have responded
  • Reminder to those who have not yet responded to please fill it out as soon as possible - we’re missing 10 responses
• Web Executive Board agenda items for Thursday, February 16 are:
  • Adobe Target
  • Quasi-judicial design kickoff
  • Governance models
  • Reminder about footer implementation

Departmental updates

Taste the Commitment page is now live. Happy Agriculture Canada day!

Using both official languages at GCWP

Laura Piper (DTO Chief, Standards and Guidance)

GCWP meetings are a welcoming and safe space, where all are encouraged to speak in their second language, even if it is imperfect.

Misinformation / disinformation campaign

Lauri Sullivan (CSE Marketing Manager)

Online disinformation campaign page was published last week ahead of the ad campaign that started this week.

• Vanity URL: canada.ca/disinformation
• Public Safety previously led on this advertising initiative, but this year CSE took on the lead for the ad campaign, with Principle Publisher’s help
• Involved gathering and building the research expertise across different disinformation themes which are often broad
• Focus groups provided good data to help inform content development, including:
  • “I don’t want the gov to tell me about disinformation but want the tools to do it myself”
  • “I can detect disinformation but I think other people might not”
  • “I don’t want the government to tell me what to believe”
  • “I can judge for myself what is real or not but a list of tools would be great if the tools help make clear decisions”

• The intent is that others not only amplify but make social media messages on mis/disinformation themselves as it relates to their departments
• Contact Lauri or Nancy Paille if you have content to link to

Adobe Target: 2023-24 service year

Nick Pjontek and Celena Bedford (Principle Publisher Analytics Services team - Service Canada)

Presentation: A/B testing and personalization service (Adobe Target)

• Renewal reminder that service contract for Adobe Target ends March 10
• Please be in touch if you want to use Adobe Target next fiscal year
• Target offerings include:
  • Personalization which serves up different content depending on the location of the user
  • A/B testing which lets you assess which of two or more variations performs better with users
• Email your questions or interest to gc.analytique-analytics.gc@servicecanada.gc.ca