As per Jumping Elephants, design thinking may be defined as ''"an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems."'' It takes a '''human-centered''' approach to designing products and services, as opposed to a system-centered approach, meaning the focus is on understanding the users and their context, and not on what is easy and efficient to build on current infrastructure. | As per Jumping Elephants, design thinking may be defined as ''"an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems."'' It takes a '''human-centered''' approach to designing products and services, as opposed to a system-centered approach, meaning the focus is on understanding the users and their context, and not on what is easy and efficient to build on current infrastructure. |