Changes

* Download the [[:File:COVID-Metadata-AEM instructions.docx|Adobe Experience Manager (AEM) COVID-19 metadata creation primer]] (last modified 2020-06-17)  <!--final version must be uploaded-->

* Download the [[:File:COVID-Metadata-AEM instructions.docx|Adobe Experience Manager (AEM) COVID-19 metadata creation primer]] (last modified 2020-06-17)   

 

=Introduction=

=Introduction=

Your accurate completion of metadata fields will contribute to the:

Your accurate completion of metadata fields will contribute to the:

|-

|-

| Title / Metatitle




 (H1)

| Title / Metatitle




 (H1)

| Search results

| * Search results

Social media

* Social media

Web browser tab

* Web browser tab

COVID-19 content inventory

* COVID-19 content inventory

Web performance measurement and analysis
(Displays on the web page as the largest text (i.e. ‘title’ of page)  

* Web performance measurement and analysis
 (Displays on the web page as the *largest text (i.e. ‘title’ of page)  

|-

|-

| Description

| Description

METATITLE (called Page title in AEM page properties; the <title> tag in code)  

'''==METATITLE (called Page title in AEM page properties; the <title> tag in code)=='''

Basic principles

===Basic principles===

This is the most important piece of metadata for your page.  

This is the most important piece of metadata for your page.  

In search results, the metatitle is your page’s elevator pitch amongst all other search results both within the Canada.ca and external search engines. The metatitle is also used and displayed in social media tools. The metatitle must be unique, accurately summarize, and distinguish the page content. Think outside the silo of your department’s content when creating it.  

 

Follow the principles found in the Canada.ca Content Style Guide in creating metatitles.

In search results, the '''metatitle''' is your page’s elevator pitch amongst all other search results both within the Canada.ca and external search engines. The metatitle is also used and displayed in social media tools. The metatitle must be unique, accurately summarize, and distinguish the page content. Think outside the silo of your department’s content when creating it.  

In search results

 

Follow the principles found in the [https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/canada-content-style-guide.html Canada.ca Content Style Guide] in creating metatitles.

 

===In search results===

Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.   

Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.   

Google search display is limited to 600 pixels (a maximum of 70 characters, depending on character width). Titles longer than this length are truncated in search display results. When relevant to the page content, or directly relevant to the page context, include “COVID-19” or “Coronavirus” (or both) close to the beginning of the title -- if not at the front. This will ensure the virus context of your content will display in visible search results. At this time it is not known if significantly different results are displayed in external search engines due to the use of only one of the two commonly used terms. Test how your metatitle will appear in Google search results at: https://moz.com/learn/seo/title-tag. Longer titles of up to 250 characters including spaces are displayed in Canada.ca search results, but no title should be this long.  Optimize metatitles for both search and search results display purposes.   

Google search display is limited to 600 pixels (a maximum of 70 characters, depending on character width). Titles longer than this length are truncated in search display results. When relevant to the page content, or directly relevant to the page context, include “COVID-19” or “Coronavirus” (or both) close to the beginning of the title -- if not at the front. This will ensure the virus context of your content will display in visible search results. At this time it is not known if significantly different results are displayed in external search engines due to the use of only one of the two commonly used terms. Test how your metatitle will appear in Google search results at: https://moz.com/learn/seo/title-tag. Longer titles of up to 250 characters including spaces are displayed in Canada.ca search results, but no title should be this long.  Optimize metatitles for both search and search results display purposes.   

Usually metatitles and H1s can be the same. Modify the metatitle if it is not unique, is too long or is not descriptive.  In AEM, the metatitle (field label is Page title) will by default be used as the H1. If the H1 will be different from the metatitle, you will need to edit the H1. (The H1 is the ‘title’ or largest text that appears on a web page.  It is an additional ranking factor for Google, separate from metatitle.)

Usually metatitles and H1s can be the same. Modify the metatitle if it is not unique, is too long or is not descriptive.  In AEM, the metatitle (field label is Page title) will by default be used as the H1. If the H1 will be different from the metatitle, you will need to edit the H1. (The H1 is the ‘title’ or largest text that appears on a web page.  It is an additional ranking factor for Google, separate from metatitle.)

DESCRIPTION

==DESCRIPTION==

Basic principles

===Basic principles===

Think of the metatitle and the description as a pair of complementary fields. Use the description field to elaborate on the metatitle.   

Think of the metatitle and the description as a pair of complementary fields. Use the description field to elaborate on the metatitle.   

In writing the description:  

In writing the description:  

do not repeat or rephrase the title;  

do not repeat or rephrase the title;  

If the metatitle of your page does not include the terms “coronavirus” or “COVID-19,” include at least one of the terms in your description when relevant to the content of the page or directly relevant to the page’s context.

If the metatitle of your page does not include the terms “coronavirus” or “COVID-19,” include at least one of the terms in your description when relevant to the content of the page or directly relevant to the page’s context.

In search engines

===In search engines===

The description field may be displayed in Google as the search result description for a page. It is used to help build rich snippets. In the Canada.ca search engine, the description field is boosted, and the description can be displayed in search results if the content owner decides so.  

The description field may be displayed in Google as the search result description for a page. It is used to help build rich snippets. In the Canada.ca search engine, the description field is boosted, and the description can be displayed in search results if the content owner decides so.  

In social media

In social media

The description is pulled by social media sites when the public shares a page.

The description is pulled by social media sites when the public shares a page.

KEYWORDS

==KEYWORDS==

The keyword metadata field allows you to add terms not present in the page content, but likely to be searched for by users, heightening the probability that pages relevant to the user will be returned in Canada.ca search results.

The keyword metadata field allows you to add terms not present in the page content, but likely to be searched for by users, heightening the probability that pages relevant to the user will be returned in Canada.ca search results.

For all pages touching on any element of the coronavirus illness, or created as a result of the COVID-19 pandemic (i.e. but not about COVID-19), enter the following keywords together -- and place first -- in the keyword field:

For all pages touching on any element of the coronavirus illness, or created as a result of the COVID-19 pandemic (i.e. but not about COVID-19), enter the following keywords together -- and place first -- in the keyword field:

It is not necessary to add variations of words in the keyword field as stemming is used by the Canada.ca search engine.  The AEM space limit is 400 characters including spaces.

It is not necessary to add variations of words in the keyword field as stemming is used by the Canada.ca search engine.  The AEM space limit is 400 characters including spaces.

CONTENT TYPE

==CONTENT TYPE==

The content type value describes the nature or genre of the content. It is not about the content of the page.   

The content type value describes the nature or genre of the content. It is not about the content of the page.   

PRIMARY TOPIC and ADDITIONAL TOPIC

==PRIMARY TOPIC and ADDITIONAL TOPIC==

For content related to COVID-19, populate the primary topic field with the value Coronavirus (COVID-19) from the controlled vocabulary by selecting Health, then Diseases and conditions, then Diseases and finally Coronavirus (COVID-19) from the pick list. The value will be automatically added to the opposite language template.

For content related to COVID-19, populate the primary topic field with the value Coronavirus (COVID-19) from the controlled vocabulary by selecting Health, then Diseases and conditions, then Diseases and finally Coronavirus (COVID-19) from the pick list. The value will be automatically added to the opposite language template.

Populate the additional topic field with another topic tree value relevant to the subject matter of the page (as applicable). Note that in AEM, more than one Additional topic value can be added. The value will be automatically added to the opposite language template.

Populate the additional topic field with another topic tree value relevant to the subject matter of the page (as applicable). Note that in AEM, more than one Additional topic value can be added. The value will be automatically added to the opposite language template.

AUDIENCE

==AUDIENCE==

The audience value represents for whom the page is intended or for whom it may be particularly useful.  

The audience value represents for whom the page is intended or for whom it may be particularly useful.  

Pay close attention to assigning values for pages of interest to -- or for which the intended audience is -- Indigenous people, veterans and/or youth.

Pay close attention to assigning values for pages of interest to -- or for which the intended audience is -- Indigenous people, veterans and/or youth.