| Line 13: | Line 13: | 
|  | ! Property |  | ! Property | 
|  | ! Where it will benefit |  | ! Where it will benefit | 
| − | ! 
 |  | 
| − | ! 
 |  | 
| − | ! 
 |  | 
|  | |- |  | |- | 
| − | |   | + | | Title / Metatitle
 (H1) | 
| − | |   | + | | Search results | 
| − | | 
 | + | Social media | 
| − | | 
 | + | Web browser tab | 
| − | | 
 | + | COVID-19 content inventory | 
|  | + | Web performance measurement and analysis
(Displays on the web page as the largest text (i.e. ‘title’ of page)  | 
|  | |- |  | |- | 
| − | |   | + | | Description | 
| − | |   | + | | Search results | 
| − | | 
 | + | Social media | 
| − | | 
 |  | 
| − | | 
 |  | 
|  | |- |  | |- | 
| − | |   | + | |Keywords  | 
| − | |   | + | | Canada.ca search results | 
| − | |   | + | |- | 
| − | |   | + | |Content type | 
| − | |   | + | | COVID-19 content inventory | 
|  | + | |- | 
|  | + | |Primary and Additional topic | 
|  | + | |COVID-19 content inventory | 
|  | + | |- | 
|  | + | |Audience | 
|  | + | |COVID-19 content inventory | 
|  | |} |  | |} | 
|  |  |  |  |