Changes

[[FR:Métadonnées, optimisation pour les moteurs de recherche et médias sociaux]]

[[FR:COVID-19 Metadonnees, optimisation pour les moteurs de recherche et medias sociaux]]

 

Back to > [[COVID content guidance]]

Back to > [[COVID content guidance]]

 

'''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]

'''Digital presence: Metadata and search engine optimization'''  

*[https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)]

*[[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]]

When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.

When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.

*Social media sites (tweets, posts) are pulling: title, description

*Social media sites (tweets, posts) are pulling: title, description

*In the context that we are in, focusing on these ones will give you the most benefits:

*In the context that we are in, focusing on these ones will give you the most benefits:

**'''Title''' must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results.)

**'''Title''' must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results).

**'''Description''' should provide concrete additional information about what the users will find on the page, or what task they can complete.

**'''Description''' should provide concrete additional information about what the users will find on the page, or what task they can complete.

**'''Keywords''' should include relevant words from the page as well as their commonly known synonyms

**'''Keywords''' should consist of commonly used words, synonyms and acronyms for important words, concepts and phrases found in the text. Include words that users may use to search for the page.

**'''URLs''' should use plain language keywords from the title and be separated with hyphens

**'''URLs''' should use plain language keywords from the title and be separated with hyphens

== Metadata in AEM ==

==Web pages: Guidance for creation of COVID-19 web page metadata in AEM==

* [[:File:COVID-Metadata-AEM instructions.docx|Instructions: Metadata in AEM]]

* [[Adobe Experience Manager (AEM) COVID-19 metadata creation primer]] (last modified 2021-01-07)

* [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]]

:These guidelines provide detailed metadata creation instructions for web pages created in AEM, and directly or indirectly related to COVID-19.

 

* [[:File:Metadata in AEM-COVID-19.docx|Metadata in AEM – Page properties]] (last modified 2020-04-17)

== Tagging COVID-19 announcements in AEM ==

:This document provides an overview of the metadata field properties in Adobe Experience Manager (AEM) including a brief description of the fields, how to populate them and how they are used.

* [[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]]

 

On May 29, 2020 All Departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020.

 

[[Category:COVID Communications]]

:This document provides detailed instructions on how to apply the Themes and topics value '''Coronavirus (COVID-19)''' to a news product in the AEM News module.  [[Category:COVID Communications]]