*Social media sites (tweets, posts) are pulling: title, description
*Social media sites (tweets, posts) are pulling: title, description
*In the context that we are in, focusing on these ones will give you the most benefits:
*In the context that we are in, focusing on these ones will give you the most benefits:
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**Title must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results.)
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**'''Title''' must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results.)
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**Description should provide concrete additional information about what the users will find on the page, or what task they can complete.
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**'''Description''' should provide concrete additional information about what the users will find on the page, or what task they can complete.
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**Keywords should include relevant words from the page as well as their commonly known synonyms
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**'''Keywords''' should include relevant words from the page as well as their commonly known synonyms
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**URLs should use plain language keywords from the title and be separated with hyphens
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**'''URLs''' should use plain language keywords from the title and be separated with hyphens