Changes

{{Template:FPT COVID web management Tabs}}

{{Template:FPT COVID web management Tabs}}

 

==Vaccine update==

==Vaccine update==

*Deck will be posted

*Deck will be posted

*Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups)

*Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups)

*David Cox (Ontario)  q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages?

*David Cox (Ontario)  q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages?

:*Covid-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content

:*COVID-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content

*Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for)

*Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for)

*Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience  

*Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience  

*Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites)

*Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites)

*Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience

*Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience

:*Our previous covid-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused  

:*Our previous COVID-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused  

:*There are still requests where those developing the content are looking to develop audience-based content

:*There are still requests where those developing the content are looking to develop audience-based content

:*Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation

:*Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation