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Federal Provincial Territorial COVID-19 web management working group/December 8 2020 (view source)
Revision as of 18:49, 4 January 2021
, 18:49, 4 January 2021→Round table discussion
{{Template:FPT COVID web management Tabs}}
{{Template:FPT COVID web management Tabs}}
__NOTOC__
==Vaccine update==
*Deck will be posted
==Meeting information==
==What’s published, what’s coming==
*Susan Harper - [http://mailto:susan.harper2@canada.ca susan.harper2@canada.ca]
*[https://www.canada.ca/en/public-health/services/diseases/coronavirus-disease-covid-19.html COVID-19 landing page] now links to vaccine content. When provinces and territories have content ready, send URLs to Susan so we can look at how to cross-link
*Travelling within Canada content is going live very soon. It includes a page linking out to provincial/territorial travel restrictions. When it is live, we’ll let you know. Please check that we are linking to the page you want us to link to. Send corrections to Susan.
*Join meeting via Meet:
==DTO newsletter==
[https://meet.google.com/sqv-xykt-wag https://meet.google.com/sqv-xykt-wag]
*Goes out every month or so. It’s linked from the bottom of the FPT wiki page [https://blog.canada.ca/pages/signup.html sign up]
*Any other jurisdictions with newsletters? No, not publicly available at the moment
==Round table discussion==
<b><p>How will you be communicating vaccine sites? (same as COVID testing?)</b></p>
*Federal - https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/prevention-risks/covid-19-vaccine-treatment.html
*Ontario - https://covid-19.ontario.ca/covid-19-vaccines-ontario
*Quebec - https://www.quebec.ca/sante/problemes-de-sante/a-z/coronavirus-2019/deroulement-vaccination-contre-la-covid-19/#c78793
*Nova Scotia has meetings this week
*B.C. likely publishing Wednesday
*Manitoba - http://www.manitoba.ca/covid19/vaccine/index.html
*Saskatchewan going live Tuesday or Wednesday
:*Discussion around coordinating terminology between jurisdictions once everyone has their initial content up
*Health Canada is working on a lexicon - May be helpful to look at Quebec content to synchronize French terminology
*Chris Bell (Ontario): working with Google to ensure a strategy for vaccine sites (much like the previous assessment centre location details)
<b><p>Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research?</b></p>
*Susan Harper: We’ve found that audience-based content gets less visits (while it could be also those audiences are smaller) but interested in seeing more on audience-segmented content and duplication being an issue for other folks
*Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups)
*David Cox (Ontario) q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages?
:*COVID-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content
*Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for)
*Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience
*Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites)
*Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience
* Call for future discussion topics
:*Our previous COVID-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused
:*There are still requests where those developing the content are looking to develop audience-based content
:*Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation
==Call for future discussion topics==
*Status update on vaccine content (next meeting)
*Language and connection on vaccine clinics
*Digital content / Service teams in a post-COVID world
*Vaccines and gradual reopenining
*Keeping high-priority rushed content accessible
*Lessons learned
*Future of group post-COVID...should keep it going as it is a valuable community
[[Category:COVID communications]]
[[Category:COVID communications]]