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**'''Title''' must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results).
 
**'''Title''' must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results).
 
**'''Description''' should provide concrete additional information about what the users will find on the page, or what task they can complete.
 
**'''Description''' should provide concrete additional information about what the users will find on the page, or what task they can complete.
**'''Keywords''' should consist of commonly used words, synonyms and acronyms for important words, concepts and phrases found in the text. Include words that users may use to search for the page.<!--needs translation-->
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**'''Keywords''' should consist of commonly used words, synonyms and acronyms for important words, concepts and phrases found in the text. Include words that users may use to search for the page.
 
**'''URLs''' should use plain language keywords from the title and be separated with hyphens
 
**'''URLs''' should use plain language keywords from the title and be separated with hyphens
    
==Web page metadata in AEM for COVID-19==
 
==Web page metadata in AEM for COVID-19==
 
* [[Adobe Experience Manager (AEM) COVID-19 metadata creation primer]] (last modified 2020-06-17)
 
* [[Adobe Experience Manager (AEM) COVID-19 metadata creation primer]] (last modified 2020-06-17)
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:These guidelines provide detailed metadata creation instructions for web pages created in AEM, and directly or indirectly related to COVID-19.
 
* [[:File:Metadata in AEM-COVID-19.docx|Metadata in AEM – Page properties]] (last modified 2020-04-17)
 
* [[:File:Metadata in AEM-COVID-19.docx|Metadata in AEM – Page properties]] (last modified 2020-04-17)
 
:This document provides an overview of the metadata field properties in Adobe Experience Manager (AEM) including a brief description of the fields, how to populate them and how they are used.
 
:This document provides an overview of the metadata field properties in Adobe Experience Manager (AEM) including a brief description of the fields, how to populate them and how they are used.
    
==News product metadata in AEM for COVID-19==
 
==News product metadata in AEM for COVID-19==
*[[Instructions for tagging COVID-19 announcements|COVID-19 metadata creation primer for news products]] (last modified 2020-06-17) <!--title needs to change to that of doc without breaking link - seems to have two titles. Change this one, also add doc-->
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*[[Instructions for tagging COVID-19 announcements|COVID-19 metadata creation primer for news products]] (last modified 2020-06-17)
*[[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Adding a COVID-19 tag to a News Product]]  (last modified 2020-05-12) <!--change title without breaking link to doc-->
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:These guidelines provide detailed metadata creation instructions for news product pages created in AEM, and directly or indirectly related to COVID-19.  
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*[[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Adding a COVID-19 tag to a News Product]]  (last modified 2020-05-12)
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:This document provides detailed instructions on how to apply the Themes and topics value '''Coronavirus (COVID-19)''' to a news product in the AEM News module.