Difference between revisions of "COVID-19 Metadata, SEO and social media"
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Back to > [[COVID content guidance]] | Back to > [[COVID content guidance]] | ||
| − | == Metadata == | + | == Metadata overview== |
'''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]] | '''Digital presence: Metadata and search engine optimization''' [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]] | ||
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*Social media sites (tweets, posts) are pulling: title, description | *Social media sites (tweets, posts) are pulling: title, description | ||
*In the context that we are in, focusing on these ones will give you the most benefits: | *In the context that we are in, focusing on these ones will give you the most benefits: | ||
| − | **'''Title''' must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results. | + | **'''Title''' must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results). |
**'''Description''' should provide concrete additional information about what the users will find on the page, or what task they can complete. | **'''Description''' should provide concrete additional information about what the users will find on the page, or what task they can complete. | ||
| − | **'''Keywords''' should | + | **'''Keywords''' should consist of commonly used words, synonyms and acronyms for important words, concepts and phrases found in the text. Include words that users may use to search for the page.<!--needs translation--> |
**'''URLs''' should use plain language keywords from the title and be separated with hyphens | **'''URLs''' should use plain language keywords from the title and be separated with hyphens | ||
| − | == | + | ==Guidance for creation of COVID-19 web page metadata in AEM== <!--out for translation--> |
| − | + | * [[:File:COVID-Metadata-AEM instructions.docx|Adobe Experience Manager (AEM) COVID-19 metadata creation primer]] <!--final version must be uploaded--> | |
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| − | * [[:File:COVID-Metadata-AEM instructions.docx| | ||
* [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]] | * [[:File:Metadata in AEM-COVID-19.docx|Worksheet: Metadata in AEM]] | ||
| − | == | + | ==Guidance for creation of COVID-19 news product metadata in AEM== <!--out for translation--> |
| − | * [[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]] | + | *[[Instructions for tagging COVID-19 announcements]] <!--title needs to change to that of doc without breaking link - seems to have two titles. Change this one, also add doc--> |
| + | *[[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]] <!--change and translate this phrase without breaking link to doc--> | ||
| − | == Tagging Parent resources: Departmental tasking == | + | ==Tagging Parent resources: Departmental tasking== |
On May 29, 2020 all departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020. | On May 29, 2020 all departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020. | ||
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* [[:File:Tasking - parent resource content.pptx|Instructions: Tasking and tagging parent resource content]] (.pptx) | * [[:File:Tasking - parent resource content.pptx|Instructions: Tasking and tagging parent resource content]] (.pptx) | ||
* [https://drive.google.com/file/d/1q2AktIaiZZRiFlo0KaQCoillTUFhcb3h/view?usp=sharing| Instructions: Tasking and tagging parent resource content] (Google Slides) | * [https://drive.google.com/file/d/1q2AktIaiZZRiFlo0KaQCoillTUFhcb3h/view?usp=sharing| Instructions: Tasking and tagging parent resource content] (Google Slides) | ||
| − | :*Subject: Home education and | + | :*Subject: '''Home education''' and <!-- must be available in F--> |
| − | :*Audience type: children is available here | + | :*Audience type: '''children''' is available here <!--must be available in F--> |
[[Category:COVID Communications]] | [[Category:COVID Communications]] | ||
Revision as of 15:50, 25 June 2020
Back to > COVID content guidance
Metadata overview
Digital presence: Metadata and search engine optimization (Google slides)(PowerPoint)
When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.
- Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
- Social media sites (tweets, posts) are pulling: title, description
- In the context that we are in, focusing on these ones will give you the most benefits:
- Title must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results).
- Description should provide concrete additional information about what the users will find on the page, or what task they can complete.
- Keywords should consist of commonly used words, synonyms and acronyms for important words, concepts and phrases found in the text. Include words that users may use to search for the page.
- URLs should use plain language keywords from the title and be separated with hyphens
Guidance for creation of COVID-19 web page metadata in AEM
Guidance for creation of COVID-19 news product metadata in AEM
Tagging Parent resources: Departmental tasking
On May 29, 2020 all departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020.
Instructions on using two metadata tags is available:
- Instructions: Tasking and tagging parent resource content (.pptx)
- Instructions: Tasking and tagging parent resource content (Google Slides)
- Subject: Home education and
- Audience type: children is available here
