Centre virtuel de ressources sur l’engagement

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Le processus de mobilisation du public canadien à l’aide internationale contribue à promouvoir la citoyenneté mondiale au sein de la population. Les citoyens et citoyennes canadiens prennent conscience des efforts que déploie le Canada en matière d’aide internationale, notamment sur le plan de la politique féministe d’aide internationale et, plus globalement, des contributions qu’apporte le Canada aux objectifs de développement durable des Nations Unies. En fin de compte, en comprenant mieux comment les enjeux nationaux sont liés aux enjeux mondiaux, les Canadiens et les Canadiennes auront plutôt tendance à prendre des mesures qui contribueront à l’établissement d’un monde pacifique, prospère et inclusif.

Cette trousse d’outils se veut une plateforme collaborative et évolutive visant à soutenir les organisations canadiennes qui souhaitent mobiliser les Canadiens et les Canadiennes sur des enjeux mondiaux. Elle a été conçue pour un large public de praticiens, peu importe leur niveau de familiarité avec le domaine de la mobilisation publique. Les outils et les ressources présentés dans cette trousse ont été développés par Affaires mondiales Canada, les partenaires canadiens, d’autres entités fédérales ainsi que des organisations internationales.

Les renseignements et les ressources ont été regroupés et organisés de manière à s‘harmoniser au continuum du changement de comportement pour devenir un citoyen du monde [qui comprend les étapes de (1) sensibilisation, (2) compréhension et (3) action].

Prendre conscience de la mobilisation publique: Les bases de la mobilisation publique

1.1 - Définition de la mobilisation publique et de la citoyenneté mondiale
  • Définition pratique des « activités de mobilisation publique »
  • Qu’est-ce qu’un « citoyen du monde »?
1.2 - Lignes directrices de base
  • Étape de planification : Préparer et planifier vos initiatives
  • Pratiques à prendre en compte
  • Types d’initiatives de mobilisation : Exemples et conseils
1.3 Mesurer les progrès
  • Évaluer les résultats de la mobilisation
  • Théorie du changement et indicateurs de succès


Becoming "aware" of Public Engagement

1.1 - Understanding public engagement and global citizenship
  • Working definition of ”public engagement” activities
  • What is a “global citizen”?
1.2 - Basic guidelines
  • Planning stage: Preparing and planning your initiatives
  • Good practices to consider
  • Types of engagement initiatives: Examples and tips
1.3 - Measuring progress
  • Evaluating results of engagement
  • Theory of change and indicators of success

"Understanding" Public Engagement

2.1 – Resources from the Government of Canada
  • Tools from Global Affairs Canada
  • Tools from other departments
2.2. – External resources
  • Resources from the Global Hive
  • Other resources from partner organizations
  • Resources from International organizations
2.3 – Going further

A) Free e-course on public engagement

B) Case study of exemplary PE initiatives

C) Understanding how Canada engages with civil society

D) Importance of collaboration

E) Get in touch with your provincial or regional council

F) Connect with other organizations across the country


Putting Public Engagement "into action"

3.1 – Celebrate International Development Week

International Development Week (IDW) is an annual initiative held during the first full week of February since 1991 to engage Canadians on global issues. This uniquely Canadian tradition also aims to celebrate Canadian contributions to poverty reduction and international humanitarian assistance in the developing world. Across the country and abroad, Canadian individuals and organizations mark this week by participating in and organizing IDW activities.

IDW is Global Affairs Canada’s flagship public engagement initiative and development communications campaign. It represents a great opportunity for the government and organizations to engage their audience on global issues, on top of being an excellent platform to showcase public engagement and global citizenship initiatives.

During the next edition of IDW, consider taking part in the celebrations by organizing your own activity. You can have a look at the IDW activity planning guide, use the IDW visual identity and add your activity to the IDW online calendar. Do not hesitate to contact the IDW team by email at idw-sdi@international.gc.ca to get more information on how to get involved during the week..

3.2 – Your stories and ideas

Share your development stories, videos and photos to be included in Global Affairs Canada’s development stories repository:

  • Send an email to stories-histoires@international.gc.ca with any relevant content, from small anecdotes about individual projects to sweeping trends in agriculture and education.
  • Consult these tips and guidelines on how to create effective stories.
  • Be sure to include a note on the program or project, for example the date, location, speaker’s name and title, and whether a credit is needed.
  • Please note that video should include natural sound whenever possible and be free of narration, music and titling; photos should not include text.
  • Remember to inform and copy your project officer at Global Affairs Canada (GAC) if your story is related to a GAC-funded initiative.
  • Once you contact us, we will provide you with a link where you can upload your content.
  • Note that GAC will always consult with you before sharing your content with media or on any of our channels.

Share your public engagement tools and resources:

If you wish to contribute to this toolkit or collaborate with us (new ideas, links, suggestions, etc.), send an email to engagement.dev@internationalgc.ca

3.3 – Stay in the loop

To keep yourself updated whenever new information is added to the toolkit, send us your email address by filling out a form here (LINK TO COME).