COVID-19 Metadata, SEO and social media
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Metadata overview
Digital presence: Metadata and search engine optimization
When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.
- Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
- Social media sites (tweets, posts) are pulling: title, description
- In the context that we are in, focusing on these ones will give you the most benefits:
- Title must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results).
- Description should provide concrete additional information about what the users will find on the page, or what task they can complete.
- Keywords should consist of commonly used words, synonyms and acronyms for important words, concepts and phrases found in the text. Include words that users may use to search for the page.
- URLs should use plain language keywords from the title and be separated with hyphens
Guidance for creation of COVID-19 web page metadata in AEM
- Adobe Experience Manager (AEM) COVID-19 metadata creation primer (last modified 2020-06-17)
- Worksheet: Metadata in AEM (last modified 2020-04-17)
Guidance for creation of COVID-19 news product metadata in AEM
- Instructions for tagging COVID-19 announcements (last modified 2020-06-17)
- Instructions: Tagging COVID-19 announcements in AEM (last modified 2020-05-12)
Tagging Parent resources: Departmental tasking
On May 29, 2020 all departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020.
Instructions on using two metadata tags is available:
- Instructions: Tasking and tagging parent resource content (.pptx)
- Instructions: Tasking and tagging parent resource content (Google Slides)
- Subject: Home education and .
- Audience type: children et .
