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| {{Template:FPT COVID web management Tabs}} | | {{Template:FPT COVID web management Tabs}} |
− | | + | __NOTOC__ |
| ==Vaccine update== | | ==Vaccine update== |
− | * Deck will be posted | + | *Deck will be posted |
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| ==What’s published, what’s coming== | | ==What’s published, what’s coming== |
− | *Links between federal and provincial/territorial content
| + | *Susan Harper - [http://mailto:susan.harper2@canada.ca susan.harper2@canada.ca] |
− | *Susan Harper - susan.harper2@canada.ca | + | *[https://www.canada.ca/en/public-health/services/diseases/coronavirus-disease-covid-19.html COVID-19 landing page] now links to vaccine content. When provinces and territories have content ready, send URLs to Susan so we can look at how to cross-link |
− | *COVID-19 landing page now links to vaccine content. When provinces and territories have content ready, send URLs to Susan so we can look at how to cross-link | |
| *Travelling within Canada content is going live very soon. It includes a page linking out to provincial/territorial travel restrictions. When it is live, we’ll let you know. Please check that we are linking to the page you want us to link to. Send corrections to Susan. | | *Travelling within Canada content is going live very soon. It includes a page linking out to provincial/territorial travel restrictions. When it is live, we’ll let you know. Please check that we are linking to the page you want us to link to. Send corrections to Susan. |
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| *Any other jurisdictions with newsletters? No, not publicly available at the moment | | *Any other jurisdictions with newsletters? No, not publicly available at the moment |
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− | ==Round table discussion:== | + | ==Round table discussion== |
− | ## How will you be communicating vaccine sites? (same as COVID testing?)
| + | <b><p>How will you be communicating vaccine sites? (same as COVID testing?)</b></p> |
| *Federal - https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/prevention-risks/covid-19-vaccine-treatment.html | | *Federal - https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection/prevention-risks/covid-19-vaccine-treatment.html |
| *Ontario - https://covid-19.ontario.ca/covid-19-vaccines-ontario | | *Ontario - https://covid-19.ontario.ca/covid-19-vaccines-ontario |
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| *Manitoba - http://www.manitoba.ca/covid19/vaccine/index.html | | *Manitoba - http://www.manitoba.ca/covid19/vaccine/index.html |
| *Saskatchewan going live Tuesday or Wednesday | | *Saskatchewan going live Tuesday or Wednesday |
− | *Discussion around coordinating terminology between jurisdictions once everyone has their initial content up | + | :*Discussion around coordinating terminology between jurisdictions once everyone has their initial content up |
| *Health Canada is working on a lexicon - May be helpful to look at Quebec content to synchronize French terminology | | *Health Canada is working on a lexicon - May be helpful to look at Quebec content to synchronize French terminology |
| *Chris Bell (Ontario): working with Google to ensure a strategy for vaccine sites (much like the previous assessment centre location details) | | *Chris Bell (Ontario): working with Google to ensure a strategy for vaccine sites (much like the previous assessment centre location details) |
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− | ## Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research?
| + | <b><p>Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research?</b></p> |
− | ## Call for future discussion topics
| + | *Susan Harper: We’ve found that audience-based content gets less visits (while it could be also those audiences are smaller) but interested in seeing more on audience-segmented content and duplication being an issue for other folks |
| + | *Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups) |
| + | *David Cox (Ontario) q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages? |
| + | :*COVID-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content |
| + | *Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for) |
| + | *Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience |
| + | *Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites) |
| + | *Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience |
| + | :*Our previous COVID-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused |
| + | :*There are still requests where those developing the content are looking to develop audience-based content |
| + | :*Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation |
| + | |
| + | ==Call for future discussion topics== |
| + | *Status update on vaccine content (next meeting) |
| + | *Language and connection on vaccine clinics |
| + | *Digital content / Service teams in a post-COVID world |
| + | *Vaccines and gradual reopenining |
| + | *Keeping high-priority rushed content accessible |
| + | *Lessons learned |
| + | *Future of group post-COVID...should keep it going as it is a valuable community |
| [[Category:COVID communications]] | | [[Category:COVID communications]] |
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− | Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research?
| |
− | Susan Harper: We’ve found that audience-based content gets less visits (while it could be also those audiences are smaller) but interested in seeing more on audience-segmented content and duplication being an issue for other folks
| |
− | Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups)
| |
− | David Cox (Ontario) q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages?
| |
− | Covid-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content
| |
− | Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for)
| |
− | Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience
| |
− | Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites)
| |
− | Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience
| |
− | Our previous covid-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused
| |
− | There are still requests where those developing the content are looking to develop audience-based content
| |
− | Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation
| |
− |
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− | Future discussion topic suggestions
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− | Status update on vaccine content (next meeting)
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− | Language and connection on vaccine clinics
| |
− | Digital content / Service teams in a post-COVID world
| |
− | Vaccins et déconfinement progressiif
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− | Keeping high-priority rushed content accessible
| |
− | Lessons learned
| |
− | Future of group post-COVID...should keep it going as it is a valuable community
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