Changes

* Select relevant values from the pick list. Pay close attention to assigning values for pages of interest to Indigenous people, veterans and/or youth.

* Select relevant values from the pick list. Pay close attention to assigning values for pages of interest to Indigenous people, veterans and/or youth.

* Though it is a required field, if there is no appropriate audience value, do not select one. Do not select values from the pick list if content is about an audience group but not intended for them.

* Though it is a required field, if there is no appropriate audience value, do not select one. Do not select values from the pick list if content is about an audience group but not intended for them.

 

===Media advisory additional recommendation===

:'''Media advisory additional recommendation'''

* Always select “media” from the pick list. Select additional audience groups as necessary.

:* Always select “media” from the pick list. Select additional audience groups as necessary.

==Geographic region (required)==

==Geographic region (required)==

* Mention both coronavirus and COVID-19 in the description. This is particularly important where neither coronavirus nor COVID-19 are included in the title.

* Mention both coronavirus and COVID-19 in the description. This is particularly important where neither coronavirus nor COVID-19 are included in the title.

* Attempt to keep English language descriptions to 130 characters (including spaces) to allow for longer French texts.

* Attempt to keep English language descriptions to 130 characters (including spaces) to allow for longer French texts.

 

===Media advisory additional recommendation===

:'''Media advisory additional recommendation'''

* Do not repeat the title in the description.  If you cannot create a unique teaser/ description as outlined above, create a new description standard based on the first sentence of the media advisory and include the date (e.g. ''Coronavirus (COVID-19) update to be given by Ministers and Government of Canada officials at May 6, 2020 news conference'').

:* Do not repeat the title in the description.  If you cannot create a unique teaser/ description as outlined above, create a new description standard based on the first sentence of the media advisory and include the date (e.g. ''Coronavirus (COVID-19) update to be given by Ministers and Government of Canada officials at May 6, 2020 news conference'').

==Article title (required)==

==Article title (required)==

* Create unique titles relevant to page content.

* Create unique titles relevant to page content.

* Mention coronavirus or COVID-19 in in first 60 characters of the title (to address character pixel width variation) if relevant to content or directly relevant to context. This will allow for the COVID-19 context of the page to be visible in external search results display.

* Mention coronavirus or COVID-19 in in first 60 characters of the title (to address character pixel width variation) if relevant to content or directly relevant to context. This will allow for the COVID-19 context of the page to be visible in external search results display.

:'''Media advisory additional recommendation'''

===Media advisory additional recommendation===

:* If unique titles will not be created for Media advisories, create a new titling standard for COVID-19-related media advisories which is shorter, include “COVID-19” in the first 60 characters and include a date to distinguish from others with the same title (e.g. ''COVID-19: Government of Canada news conference -- May 6, 2020''). This will have benefits for search and performance measurement.

* If unique titles will not be created for Media advisories, create a new titling standard for COVID-19-related media advisories which is shorter, include “COVID-19” in the first 60 characters and include a date to distinguish from others with the same title (e.g. ''COVID-19: Government of Canada news conference -- May 6, 2020''). This will have benefits for search and performance measurement.

[[Category:COVID Communications]]

[[Category:COVID Communications]]