Changes

==Themes and topics (required) / Additional themes and topics (required if applicable)==

==Themes and topics (required) / Additional themes and topics (required if applicable)==

The following value has been added to the pick lists for both the Themes and topics and Additional themes and topics fields:

The following value has been added to the pick lists for both the Themes and topics and Additional themes and topics fields:

:'''Health/Diseases and conditions/Diseases/Coronavirus (COVID-19)'''

Health/Diseases and conditions/Diseases/Coronavirus (COVID-19)

* For one of the two Themes and topics fields (Themes and topics or Additional themes and topics) you must drill down through the pick list to select the Coronavirus (COVID-19) value if a page is directly or indirectly related to COVID-19

* For one of the two Themes and topics fields (Themes and topics or Additional themes and topics) you must drill down through the pick list to select the Coronavirus (COVID-19) value if a page is directly or indirectly related to COVID-19

* For the other Themes and topics field (Themes and topics or Additional themes and topics), select additional values as directly relevant to the subject matter of the page.

* For the other Themes and topics field (Themes and topics or Additional themes and topics), select additional values as directly relevant to the subject matter of the page.

:'''Media advisory additional recommendation'''

:'''Media advisory additional recommendation'''

:* Do not repeat the title in the description.  If you cannot create a unique teaser/ description as outlined above, create a new description standard based on the first sentence of the media advisory and include the date (e.g. Coronavirus (COVID-19) update to be given by Ministers and Government of Canada officials at May 6, 2020 news conference).

:* Do not repeat the title in the description.  If you cannot create a unique teaser/ description as outlined above, create a new description standard based on the first sentence of the media advisory and include the date (e.g. ''Coronavirus (COVID-19) update to be given by Ministers and Government of Canada officials at May 6, 2020 news conference'').

==Article title (required)==

==Article title (required)==

The title is the most important piece of metadata you can assign to your page.  It is your page’s elevator pitch amongst all search results displayed on the News page, in Canada.ca and in external search engines results. The title is also displayed in social media and used for performance measurement. It must be unique, accurately summarize, and distinguish the page content.

The title is the most important piece of metadata you can assign to your page.  It is your page’s elevator pitch amongst all search results displayed on the News page, in Canada.ca and in external search engines results. The title is also displayed in social media and used for performance measurement. It must be unique, accurately summarize, and distinguish the page content.

Title is an important page-ranking feature in Google.  Google search display is limited to 600 pixels (60-70 characters). Titles longer than this length are truncated in search display results. Test how your title will appear in Google search results at: https://moz.com/learn/seo/title-tag.   

Title is an important page-ranking feature in Google.  Google search display is limited to 600 pixels (60-70 characters). Titles longer than this length are truncated in search display results. Test how your title will appear in Google search results at: https://moz.com/learn/seo/title-tag.   

* Create unique titles relevant to page content.

* Create unique titles relevant to page content.

* Mention coronavirus or COVID-19 in in first 60 characters of the title (to address character pixel width variation) if relevant to content or directly relevant to context. This will allow for the COVID-19 context of the page to be visible in external search results display.

* Mention coronavirus or COVID-19 in in first 60 characters of the title (to address character pixel width variation) if relevant to content or directly relevant to context. This will allow for the COVID-19 context of the page to be visible in external search results display.

:'''Media advisory additional recommendation'''

:'''Media advisory additional recommendation'''

:* If unique titles will not be created for Media advisories, create a new titling standard for COVID-19-related media advisories which is shorter, include “COVID-19” in the first 60 characters and include a date to distinguish from others with the same title (e.g. COVID-19: Government of Canada news conference -- May 6, 2020). This will have benefits for search and performance measurement.

:* If unique titles will not be created for Media advisories, create a new titling standard for COVID-19-related media advisories which is shorter, include “COVID-19” in the first 60 characters and include a date to distinguish from others with the same title (e.g. ''COVID-19: Government of Canada news conference -- May 6, 2020''). This will have benefits for search and performance measurement.

[[Category:COVID Communications]]

[[Category:COVID Communications]]