Changes

* Download the [[:File:COVID-Metadata-AEM instructions.docx|Adobe Experience Manager (AEM) COVID-19 metadata creation primer]] (last modified 2020-06-17).

* Download the [[:File:COVID-Metadata-AEM instructions.docx|Adobe Experience Manager (AEM) COVID-19 metadata creation primer]] (last modified 2020-06-17).

=INTRODUCTION=

=Introduction=

Your accurate completion of metadata fields will contribute to the:

Your accurate completion of metadata fields will contribute to the:

* improved performance of your pages in search results  

* improved performance of your pages in search results  

Usually metatitles and H1s can be the same. Modify the metatitle if it is not unique, is too long or is not descriptive.  In AEM, the metatitle (field label is ''Page title'') will by default be used as the H1. If the H1 will be different from the metatitle, you will need to edit the H1. (The H1 is the ‘title’ or largest text that appears on a web page.  It is an additional ranking factor for Google, separate from metatitle.)

Usually metatitles and H1s can be the same. Modify the metatitle if it is not unique, is too long or is not descriptive.  In AEM, the metatitle (field label is ''Page title'') will by default be used as the H1. If the H1 will be different from the metatitle, you will need to edit the H1. (The H1 is the ‘title’ or largest text that appears on a web page.  It is an additional ranking factor for Google, separate from metatitle.)

==DESCRIPTION==

==Description==

===Basic principles===

===Basic principles===

Think of the metatitle and the description as a pair of complementary fields. Use the description field to elaborate on the metatitle.   

Think of the metatitle and the description as a pair of complementary fields. Use the description field to elaborate on the metatitle.   

The description is pulled by social media sites when the public shares a page.

The description is pulled by social media sites when the public shares a page.

==KEYWORDS==

==Keywords==

The '''keyword''' metadata field allows you to add terms not present in the page content, but likely to be searched for by users, heightening the probability that pages relevant to the user will be returned in Canada.ca search results.

The '''keyword''' metadata field allows you to add terms not present in the page content, but likely to be searched for by users, heightening the probability that pages relevant to the user will be returned in Canada.ca search results.

It is not necessary to add variations of words in the keyword field as stemming is used by the Canada.ca search engine.  The AEM space limit is 400 characters including spaces.

It is not necessary to add variations of words in the keyword field as stemming is used by the Canada.ca search engine.  The AEM space limit is 400 characters including spaces.

==CONTENT TYPE==

==Content Type==

The '''content type''' value describes the nature or genre of the content. It is not about the content of the page.   

The '''content type''' value describes the nature or genre of the content. It is not about the content of the page.   

==PRIMARY TOPIC and ADDITIONAL TOPIC==

==Primary topic and Additional Topic==

For content related to COVID-19, populate the '''primary topic''' field with the value '''Coronavirus (COVID-19)''' from the controlled vocabulary by selecting ''Health'', then ''Diseases and conditions'', then ''Diseases'' and finally ''Coronavirus (COVID-19)'' from the pick list. The value will be automatically added to the opposite language template.

For content related to COVID-19, populate the '''primary topic''' field with the value '''Coronavirus (COVID-19)''' from the controlled vocabulary by selecting ''Health'', then ''Diseases and conditions'', then ''Diseases'' and finally ''Coronavirus (COVID-19)'' from the pick list. The value will be automatically added to the opposite language template.

Populate the '''additional topic''' field with another topic tree value relevant to the subject matter of the page (as applicable). Note that in AEM, more than one Additional topic value can be added. The value will be automatically added to the opposite language template.

Populate the '''additional topic''' field with another topic tree value relevant to the subject matter of the page (as applicable). Note that in AEM, more than one Additional topic value can be added. The value will be automatically added to the opposite language template.

==AUDIENCE==

==Audience==

The '''audience''' value represents for whom the page is intended or for whom it may be particularly useful.  

The '''audience''' value represents for whom the page is intended or for whom it may be particularly useful.