Changes

Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.   

Metatitle is an important page-ranking feature in Google. In the Canada.ca search engine, the title field is boosted, meaning it is given extra weight in the ranking of pages in search results.   

Google search display is limited to 600 pixels (a maximum of 70 characters, depending on character width). Titles longer than this length are truncated in search display results. When relevant to the page content, or directly relevant to the page context, include “COVID-19” or “Coronavirus” (or both) close to the beginning of the title -- if not at the front. This will ensure the virus context of your content will display in visible search results. At this time it is not known if significantly different results are displayed in external search engines due to the use of only one of the two commonly used terms. Test how your metatitle will appear in Google search results at: [https://moz.com/learn/seo/title-tag https://moz.com/learn/seo/title-tag]. Longer titles of up to 250 characters including spaces are displayed in Canada.ca search results, but no title should be this long.  Optimize metatitles for both search and search results display purposes.   

Google search display is limited to 600 pixels (a maximum of 70 characters, depending on character width). Titles longer than this length are truncated in search display results. When relevant to the page content, or directly relevant to the page context, include “COVID-19” or “Coronavirus” (or both) close to the beginning of the title -- if not at the front. This will ensure the virus context of your content will display in visible search results. At this time it is not known if significantly different results are displayed in external search engines due to the use of only one of the two commonly used terms. Test how your metatitle will appear in Google search results at: [https://moz.com/learn/seo/title-tag https://moz.com/learn/seo/title-tag]. Longer titles of up to 250 characters including spaces are displayed in Canada.ca search results, but no title should be this long.  Optimize metatitles for both search and search results display purposes.   

 

===In social media===

====In social media====

The metatitle is pulled by social media sites when the public shares a page.  

The metatitle is pulled by social media sites when the public shares a page.  

====In performance measurement====

===In performance measurement===

The metatitle field is used regularly in the generation and presentation of performance measurement results and analysis.

The metatitle field is used regularly in the generation and presentation of performance measurement results and analysis.

====On your page====

===On your page===

Usually metatitles and H1s can be the same. Modify the metatitle if it is not unique, is too long or is not descriptive.  In AEM, the metatitle (field label is ''Page title'') will by default be used as the H1. If the H1 will be different from the metatitle, you will need to edit the H1. (The H1 is the ‘title’ or largest text that appears on a web page.  It is an additional ranking factor for Google, separate from metatitle.)

Usually metatitles and H1s can be the same. Modify the metatitle if it is not unique, is too long or is not descriptive.  In AEM, the metatitle (field label is ''Page title'') will by default be used as the H1. If the H1 will be different from the metatitle, you will need to edit the H1. (The H1 is the ‘title’ or largest text that appears on a web page.  It is an additional ranking factor for Google, separate from metatitle.)

==Description==

==Description==

===Basic principles===

===Basic principles===

Think of the metatitle and the description as a pair of complementary fields. Use the description field to elaborate on the metatitle.   

Think of the metatitle and the description as a pair of complementary fields. Use the '''description''' field to elaborate on the metatitle.   

In writing the description:  

In writing the description:  

===In search engines===

===In search engines===

The description field may be displayed in Google as the search result description for a page. It is used to help build rich snippets. In the Canada.ca search engine, the description field is boosted, and the description can be displayed in search results if the content owner decides so.  

The description field may be displayed in Google as the search result description for a page. It is used to help build rich snippets. In the Canada.ca search engine, the description field is boosted, and the description can be displayed in search results if the content owner decides so.  

In social media

 

===In social media===

The description is pulled by social media sites when the public shares a page.

The description is pulled by social media sites when the public shares a page.

Select a value from the controlled vocabulary. Select multiple values as needed.  The value will be automatically added to the opposite language template. If there is no appropriate value, do not select one.

Select a value from the controlled vocabulary. Select multiple values as needed.  The value will be automatically added to the opposite language template. If there is no appropriate value, do not select one.

Version notes: Adobe Experience Manager (AEM) COVID-19 metadata creation primer -- Government of Canada

'''Version notes:''' Adobe Experience Manager (AEM) COVID-19 metadata creation primer -- Government of Canada

V7.2 2020-06-17

V7.2 2020-06-17

[[Category:COVID communications]]

[[Category:COVID communications]]