Changes

When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.

When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.

*Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.

*Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.

*Social media sites (tweets, posts) are pulling: title, description

*Social media sites (tweets, posts) are pulling: title, description

**'''Keywords''' should include relevant words from the page as well as their commonly known synonyms

**'''Keywords''' should include relevant words from the page as well as their commonly known synonyms

**'''URLs''' should use plain language keywords from the title and be separated with hyphens

**'''URLs''' should use plain language keywords from the title and be separated with hyphens