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** Adobe provides a tool that can estimate how many visitors you will need to collect with a given lift rate and baseline conversion rate
 
** Adobe provides a tool that can estimate how many visitors you will need to collect with a given lift rate and baseline conversion rate
 
* [https://business.adobe.com/ca/products/target/adobe-target.html Adobe Target] is the software we use for A/B testing, Principle Publisher manages access to this software
 
* [https://business.adobe.com/ca/products/target/adobe-target.html Adobe Target] is the software we use for A/B testing, Principle Publisher manages access to this software
** Adobe Target GCpedia page: [[/www.gcpedia.gc.ca/wiki/Adobe Target User Guide|https://www.gcpedia.gc.ca/wiki/Adobe_Target_User_Guide]]
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** Adobe Target GCpedia page: https://www.gcpedia.gc.ca/wiki/Adobe_Target_User_Guide
    
Privacy and ethical considerations
 
Privacy and ethical considerations
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