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July 24 - A Beginner’s Guide to A/B Testing on Canada.ca (view source)
Revision as of 16:58, 19 August 2024
, Yesterday at 16:58no edit summary
**** Expected effect size of manipulation during testing
**** Expected effect size of manipulation during testing
** Adobe provides a tool that can estimate how many visitors you will need to collect with a given lift rate and baseline conversion rate
** Adobe provides a tool that can estimate how many visitors you will need to collect with a given lift rate and baseline conversion rate
* [[/business.adobe.com/ca/products/target/adobe-target.html|Adobe Target]] is the software we use for A/B testing, Principle Publisher manages access to this software
* [https://business.adobe.com/ca/products/target/adobe-target.html Adobe Target] is the software we use for A/B testing, Principle Publisher manages access to this software
** Adobe Target GCpedia page: [[/www.gcpedia.gc.ca/wiki/Adobe Target User Guide|https://www.gcpedia.gc.ca/wiki/Adobe_Target_User_Guide]]
** Adobe Target GCpedia page: [[/www.gcpedia.gc.ca/wiki/Adobe Target User Guide|https://www.gcpedia.gc.ca/wiki/Adobe_Target_User_Guide]]
Privacy and ethical considerations
Privacy and ethical considerations
