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July 24 - A Beginner’s Guide to A/B Testing on Canada.ca (view source)

Revision as of 15:58, 19 August 2024

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**** Expected effect size of manipulation during testing

** Adobe provides a tool that can estimate how many visitors you will need to collect with a given lift rate and baseline conversion rate

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* [[/business.adobe.com/ca/products/target/adobe-target.html|Adobe Target]] is the software we use for A/B testing, Principle Publisher manages access to this software

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* [https://business.adobe.com/ca/products/target/adobe-target.html Adobe Target] is the software we use for A/B testing, Principle Publisher manages access to this software

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** Adobe Target GCpedia page: [[/www.gcpedia.gc.ca/wiki/Adobe Target User Guide|https://www.gcpedia.gc.ca/wiki/Adobe_Target_User_Guide]]

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** Adobe Target GCpedia page: [[/www.gcpedia.gc.ca/wiki/Adobe Target User Guide|https://www.gcpedia.gc.ca/wiki/Adobe_Target_User_Guide]]

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Rob.boudreau

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