Difference between revisions of "COVID-19 Metadata, SEO and social media"

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==Guidance for creation of COVID-19 news product metadata in AEM== <!--out for translation-->
 
==Guidance for creation of COVID-19 news product metadata in AEM== <!--out for translation-->
 
*[[Instructions for tagging COVID-19 announcements]] (last modified 2020-06-17) <!--title needs to change to that of doc without breaking link - seems to have two titles. Change this one, also add doc-->
 
*[[Instructions for tagging COVID-19 announcements]] (last modified 2020-06-17) <!--title needs to change to that of doc without breaking link - seems to have two titles. Change this one, also add doc-->
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*[[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]]  (last modified 2020-05-12) <!--change and translate this phrase without breaking link to doc-->
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*[[:File:Principal Publisher - Guide - Adding a COVID Tag.docx|Instructions: Tagging COVID-19 announcements in AEM]]  (last modified 2020-05-12) <!--change title without breaking link to doc-->
  
 
==Tagging Parent resources: Departmental tasking==
 
==Tagging Parent resources: Departmental tasking==
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* [https://drive.google.com/file/d/1q2AktIaiZZRiFlo0KaQCoillTUFhcb3h/view?usp=sharing| Instructions: Tasking and tagging parent resource content] (Google Slides)
 
* [https://drive.google.com/file/d/1q2AktIaiZZRiFlo0KaQCoillTUFhcb3h/view?usp=sharing| Instructions: Tasking and tagging parent resource content] (Google Slides)
 
:*Subject: '''Home education''' and .
 
:*Subject: '''Home education''' and .
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:*Audience type: '''children''' et .
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:*Audience type: '''children''' et .   <! --what is et for?-->
  
 
[[Category:COVID Communications]]
 
[[Category:COVID Communications]]

Revision as of 07:32, 7 July 2020

Back to > COVID content guidance

Metadata overview

Digital presence: Metadata and search engine optimization

When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.

  • Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
  • Social media sites (tweets, posts) are pulling: title, description
  • In the context that we are in, focusing on these ones will give you the most benefits:
    • Title must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results).
    • Description should provide concrete additional information about what the users will find on the page, or what task they can complete.
    • Keywords should consist of commonly used words, synonyms and acronyms for important words, concepts and phrases found in the text. Include words that users may use to search for the page.
    • URLs should use plain language keywords from the title and be separated with hyphens

Guidance for creation of COVID-19 web page metadata in AEM

Guidance for creation of COVID-19 news product metadata in AEM

Tagging Parent resources: Departmental tasking

On May 29, 2020 all departments are being asked to tag 10 kid activities existing to their departmental and partner department web properties. Confirmation of tagging is required by June 7, 2020.

Instructions on using two metadata tags is available:

  • Subject: Home education and .
  • Audience type: children et . <! --what is et for?-->
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