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Designing Public Engagements/Mighty team of one (view source)
Revision as of 14:13, 26 July 2018
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Public Opinion Research suggests that Canadians hold strong opinions on both the benefits and disadvantages of continuing to sell sugary soft drinks. Media analysis reveals strong interest in Central Ontario, Quebec, and Alberta, with 14 related editorials written this year. Recommendations for any new legislation must be tabled within eighteen months.
Public Opinion Research suggests that Canadians hold strong opinions on both the benefits and disadvantages of continuing to sell sugary soft drinks. Media analysis reveals strong interest in Central Ontario, Quebec, and Alberta, with 14 related editorials written this year. Recommendations for any new legislation must be tabled within eighteen months.
===Activity 1 - People===
Activity 1 helps to identify the People who have a stake in the issue at hand. Consider who has influence and who is affected by the issue. Another term for this activity is stakeholder mapping, although we encourage you to think beyond stakeholders to potential partners, influencers, and people who may not have been engaged in the past.
Instructions
First, make a list of all the people (partners, influencers, affected) who are involved in the issue. Next, use the activity page you printed earlier – sticky notes help you make change if needed - to map all those people onto two axis: influence and affectedness. See the example based on the fictional scenario for help, keeping in mind that you may have many more people involved in your issue than those we have shown in the example.
Completed example of Activity 1, where individual people or groups have been placed into quadrants based on their position along the horizontal axis of affecteness and the vertical axis of influence.
Consider the following questions as you complete Activity 1.
* Who will you have to engage on this issue (e.g. high influencers such as lobbying groups)?
* Who could you empower? (e.g. those who may be highly affected but of low influence)
* With whom might you partner to expand your network?
Image Description: Completed example of Activity 1. People or groups have been written on sticky notes and placed into quadrants based on their position along the horizontal axis of affectedness and the vertical axis of influence. In the top left low-affected high-influence quadrant are Heath Canada and the Grocery Trade Association. In the top right high-affectedness high-influence quadrant are sticky notes for Provincial Governments and Soft Drink Manufacturers. In the bottom right high-affectedness low-influence quadrant are citizens, and the final quadrant of low-affectedness low-influence is empty.
[[FR:Elaboration d’experiences de mobilisation du public/Une équipe formidable d'une]]
[[FR:Elaboration d’experiences de mobilisation du public/Une équipe formidable d'une]]