Difference between revisions of "April 17, 2024 - Updates, priorities of the week"

Latest revision as of 14:13, 8 May 2024

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Meeting information

Agenda

Updates

PCO

Congratulations to all for the work on the budget
Budget bleeds into ad approval budgeting
We’re expecting ad campaigns coming soon, also with tracking capabilities such as Adobe campaign

Roundtable

Principal Publisher

11 news items for Budget put through AEM, and 6 non-news items
The visuals looked great, everyone was happy
GC search:
- Our contract with the current search provider is ending this year
- We have found a new provider for the search engine, a Canadian company named Coveo
- We are getting ready to reach out to teams that are involved with search
- We will need to work with teams to refine and test the search

Question: Did the search email go out to all AEM publishers?

Answer: Yes it did.

Question: Is the search assessment tool that DTO is working on being incorporated into the internal search tool?

Answer: Yes, DTO will work with PP to refine the search with the Search Assessment Tool.

Principal Publisher analytics

We offer A/B testing and personalization service
We work with Adobe Target
It’s integrated with Adobe Analytics
Personalization
- Allows you to display customized web content to users
- Examples include geographic, mobile vs desktop, new vs returning users etc.

How does A/B testing work?
- Traffic is randomly allocated to different variations
Example - My Service Canada Account - Requesting access code
- Ran a test for 7 days using 4 different variations to see which had the highest click-through rate

We keep a library of past testing on GCPEDIA
These tests support digital government
- Digital ambition
- Policy on Service and Digital
- Digital Standards
This is a cost-recovered service
Institutions can get access to Adobe Target to create and manage your own tests and personalizations
We offer training and support
Contact us: gc.analytique-analytics.gc@servicecanda.gc.ca

Question: How can we add to the library?

Answer: Just reach out to us and we can add it.

DTO - Institutional landing page

Launched this week. More details can be found here: New stabilized institutional landing page template
ILP is the mandatory landing page for institutions and agencies
We’ve stabilized the Beta version (available since 2021)
We’ve clearly marked which elements are mandatory and optional
You can reuse elements for other web purposes

Question: Are we back to using images for Ministers?

Answer: When we took out the pictures, we saw that many departments used images anyway. Then we were specifically asked to include the images for this iteration.

Question: Is the WET 4 version updated with the new ILP components?

Answer: Yes, everything should be good, the changes were merged into WET 4 today.

Discussion - Meli-melo - Principal Publisher

There are only a few users that have implemented the older version of meli-melo that caused problems
This situation is similar to ROT - it’s up to departments to make sure content is working properly

Question:

It can be difficult to keep up these developments without any notice. Is there any plan to ensure that a similar problem doesn’t happen again?

Answer:

Meli melo is a way to experiment. Principal Publisher gives departments a checklist, and we’re here to help. It’s not a service that will expire that we can give notices about.

If a deprecated Meli-melo stays on the page, it doesn’t necessarily mean that pages will break.

Question:

Could there be a heads up before moving from one version of Meli-melo to another?

Answer:

The dates are indicated on the page Méli-mélo features - Canada.ca (wet-boew.github.io)

Agriculture and Agri Food Canada

Our AgPal chatbot is back online https://agpal.ca/en/home

National Research Council

X and new thick redline has been implemented - this is manual until the WxT Drupal file are provided.

DTO

Reminder that the Generative AI Chatbot kickoff mtg is tomorrow. See Slack Chatbot channel if you missed it or contact lisa.fast@servicecanada.gc.ca.

Principal Publisher

WET-BOEW office hours are every Tuesday

Walk-in from 1pm to 2pm (Eastern time)
Booking available from 2pm to 4pm (Eastern time)

Check this link for more information: https://github.com/wet-boew/wet-boew/wiki/WET-Office-hours,-Heures-de-service-de-la-BOEW

@@ Line 1: / Line 1: @@
+[[FR: 17 avril 2024 - Mises à jour, les priorités de la semaine]]
 Back to [[GC Web Priorities Meetings - Réunions des Priorités Web du GC]]
 ==Meeting information==
 ==Agenda==
 ===Updates===
-'''DTO'''
+'''PCO'''
-*Just a note on how DTO runs these meetings. Peter Smith [[:en:images/8/8a/GC_Web_Priorities_(GCWP)_forward_agendas_-_ordres_du_jour_des_prochaines_réunions_de_Priorités_Web_du_GC.pdf|refers to the agenda]], which he keeps evergreen so you can check out what is coming for upcoming meetings
-*Try to spotlight work from various government departments to highlight work and or questions
+* Congratulations to all for the work on the budget
-*You can find the agenda linked from the GCPedia page: [[GC Web Priorities Meetings - Réunions des Priorités Web du GC|GC Web Priorities Meetings - Réunions des Priorités Web du GC - wiki (gccollab.ca)]]
+* Budget bleeds into ad approval budgeting
+* We’re expecting ad campaigns coming soon, also with tracking capabilities such as Adobe campaign
 ===Roundtable===
-'''Finance'''
+'''Principal Publisher'''
-*April 16 - Communications pause for the budget on AEM from 3:30-4:30pm EST, this is for newsroom items only, normal pages are not affected
-*To create space for Finance to rollout out their information
+* 11 news items for Budget put through AEM, and 6 non-news items
-'''ECCC'''
+* The visuals looked great, everyone was happy
-*Currently cleaning up our top tasks according to results of Top Tasks Survey
+* GC search:
-'''Agriculture Canada'''
+** Our contract with the current search provider is ending this year
-*We’re organizing a touch-base Friday morning with anyone interested in discussing PowerBI
+** We have found a new provider for the search engine, a Canadian company named Coveo
-'''WAGE'''
+** We are getting ready to reach out to teams that are involved with search
-*New content for our youth campaign against gender-based violence is live:
+** We will need to work with teams to refine and test the search
-**https://www.canada.ca/en/women-gender-equality/campaigns/gender-based-violence-its-not-just/searching-for-end-gender-based-violence.html
-*Also, celebrating international Women's Day on Friday
+'''Question:''' Did the search email go out to all AEM publishers?
-**https://women-gender-equality.canada.ca/en/commemorations-celebrations/international-womens-day/2024-theme.html
-'''Heritage Canada - Principal Publisher'''
+'''Answer:''' Yes it did.
-*Launched a electronic book of condolences in the memory of the Right Honourable Brian Mulroney who recently passed away
-*ENG link: http://canada.ca/tribute-brian-mulroney
+'''Question:''' Is the search assessment tool that DTO is working on being incorporated into the internal search tool?
-*French link: http://canada.ca/hommage-brian-mulroney
-'''DTO - Presentation'''
+'''Answer''': Yes, DTO will work with PP to refine the search with the Search Assessment Tool.
+'''[[:en:images/a/a8/Condensed_Target_Presentation_DRAFT_(Eng)_to_post.pptx|Principal Publisher analytics]]'''
+* We offer A/B testing and personalization service
+* We work with Adobe Target
+* It’s integrated with Adobe Analytics
+* Personalization
+** Allows you to display customized web content to users
+** Examples include geographic, mobile vs desktop, new vs returning users etc.
+* How does A/B testing work?
+** Traffic is randomly allocated to different variations
+* Example - My Service Canada Account - Requesting access code
+** Ran a test for 7 days using 4 different variations to see which had the highest click-through rate
+* [https://www.gcpedia.gc.ca/wiki/Library_of_past_A/B_tests_%26_personalization_activities_in_the_GC We keep a library of past testing on GCPEDIA]
+* These tests support digital government
+** Digital ambition
+** Policy on Service and Digital
+** Digital Standards
+* This is a cost-recovered service
+* Institutions can get access to Adobe Target to create and manage your own tests and personalizations
+* We offer training and support
+* Contact us: [mailto:gc.analytique-analytics.gc@servicecanda.gc.ca gc.analytique-analytics.gc@servicecanda.gc.ca]
+'''Question''': How can we add to the library?
+'''Answer''': Just reach out to us and we can add it.
+'''DTO - Institutional landing page'''
+* Launched this week. More details can be found here: [https://mailchi.mp/c83cdb09140a/february-2024-updates-for-web-managers-and-directors-fvrier-2024-mises-jour-pour-les-directeurs-et-les-gestionnaires-du-web-20598714?e=b487ea7bfa New stabilized institutional landing page template]
+* ILP is the mandatory landing page for institutions and agencies
+* We’ve stabilized the Beta version (available since 2021)
+* We’ve clearly marked which elements are mandatory and optional
+* You can reuse elements for other web purposes
-[[:en:images/d/d2/Research_tools_update_-_GCWP_-_March_2024.pptx|Research tools update]]
+'''Question''': Are we back to using images for Ministers?
-*Why improve the Feedback Viewer, and why now?
-*Originally launched in 2021
-*We wanted to make improvements, but not enough resources, but now DTO has joined CDS which means we have more HR resources
-*We ran a UX review, which assesses usability standards, we found that:
-**Many users want to access many pages at once, not allowed currently
-**Users want summaries to make sense of data
-**Alerts sent to users could be helpful
-**Problems with setting date range
-Design recommendations
-*Simplify and improve filters
-*Better date range picker
-*Users can now pick from more than one department
-*Simplified results to make it easier for user to read/analyze
-*Exploring including footer with guidance
-*Version 2 which implements these improvements is almost finished
-Next steps
-*We plan to go live by March 31, 2024 with V2, some of the improvements might be implemented even sooner
-*We hope that these UX improvements help your work
-*We are thinking about the best way to summarize the data using the tool, so you don’t have to use tools other than Feedback Viewer to analyze the data
-'''Questions:'''
-How many of you in the web community share this information with senior management? Please share your feedback in the chat.
+'''Answer:''' When we took out the pictures, we saw that many departments used images anyway. Then we were specifically asked to include the images for this iteration.
-'''DTO:''' We found that people really like the graphics so that they can share them in presentations with management.
+'''Question:''' Is the WET 4 version updated with the new ILP components?
-'''PCO:''' Is there a way to share the information more widely with a lower barrier to entry, similar to Adobe Analytics link? So that you don’t have to actually go into the program.
+'''Answer:''' Yes, everything should be good, the changes were merged into WET 4 today.
-DTO: Maybe we could have user profiles to save common settings.
+'''Discussion - Meli-melo - Principal Publisher'''
-'''Chat comments:'''
+* There are only a few users that have implemented the older version of meli-melo that caused problems
-*If it goes public, Canada.ca Content Style Guide should be applied to the content.
+* This situation is similar to ROT - it’s up to departments to make sure content is working properly
-*The feedback tool has become our preferred feedback collection method (over TSS) because we can see exactly which page the comments are related to
-*As a first step, could we simply save as PDF and share the PDF to senior management?
-Why is findability of you content important
-External search
+'''Question:'''
-*Performing well on average
-Internal search
-*Significant room for improvement
-Barriers for web advisors and web managers - our thoughts
-*No easy way to measure findability
-*Lack/incomplete guidance and tools for improving findability
-*Lack of capacity for continuous improvement
-[https://app.sli.do/event/24PYsxEYBiwV8fHCzFozrj/live/polls Poll - Help us understand your search performance needs]
-We see the Feedback Viewer tool as part of a bigger system:
+It can be difficult to keep up these developments without any notice. Is there any plan to ensure that a similar problem doesn’t happen again?
-*Learn findability
-*Research search terms
-*Measure search performance
-*Apply SEO to content
-*Improve internal search/boosting
-We also realized that we have to improve our guidance for the whole process. There is good guidance, but it’s scattered through many channels.
-Our team is already working to improve things, for instance they are working on improving Metadata guidance.
+'''Answer:'''
-'''CRA - Search Assessment Tool'''
+Meli melo is a way to experiment. Principal Publisher gives departments a checklist, and we’re here to help. It’s not a service that will expire that we can give notices about.
-*We are examining how to scale this tool to other departments
-*Right now we’re working on our own versions of the tool
-*We have analyzed it and made some improvements
-*Now has the “improvement task list” which lets users know what changes to make to their pages
-Next steps for Search Assessment Tool
-*There’s a lot of things we can improve right now
-*Review with IRCC
-Connect with us on Slack, or contact [mailto:Lana.stewart@cds-snc.ca lana.stewart@cds-snc.ca]
-'''Questions:'''
+If a deprecated Meli-melo stays on the page, it doesn’t necessarily mean that pages will break.
-How do we find search terms?
+'''Question:'''
-A: Google search console, look at the top 3 searches
+Could there be a heads up before moving from one version of Meli-melo to another?
-Question: It would be nice to show other pages that have similar titles.
+'''Answer:'''
-A: Yes that can be currently done in Adobe Analytics
+The dates are indicated on the page [https://wet-boew.github.io/GCWeb/m%C3%A9li-m%C3%A9lo/m%C3%A9li-m%C3%A9lo-en.html Méli-mélo features - Canada.ca (wet-boew.github.io)]
-Question: What’s the criteria to improve searches?
+'''Agriculture and Agri Food Canada'''
-A: We monitor the performance of the top 100 searches.
+* Our AgPal chatbot is back online https://agpal.ca/en/home
+'''National Research Council'''
+* X and new thick redline has been implemented - this is manual until the WxT Drupal file are provided.
+'''DTO'''
-What search tools are currently being developed?
+* Reminder that the Generative AI Chatbot kickoff mtg is tomorrow. See Slack Chatbot channel if you missed it or contact [mailto:Lisa.fast@servicecanada.gc.ca lisa.fast@servicecanada.gc.ca].
-Principal Publisher is working on a tool, which will take about a year, we don’t know details yet.
+'''Principal Publisher'''
-Q: Is there a way to boost internal searches?
+* WET-BOEW office hours are every Tuesday
-A: Yes, but try improving content first. If you are interested in chatting, email Lana Stewart or connect on Slack.
+* Walk-in from 1pm to 2pm (Eastern time)
+* Booking available from 2pm to 4pm (Eastern time)
-'''Problems with improving findability - Chat comments'''
+* Check this link for more information: https://github.com/wet-boew/wet-boew/wiki/WET-Office-hours,-Heures-de-service-de-la-BOEW
-*A workshop/webinar on how to improve our departmental search performance would be great
-*Constantly changing algorithms / approaches used by Google
-*So many overlapping page names and pages that need optimization... outside of my area of responsibility