February 8, 2023 - Updates, priorities of the week

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Meeting information

Agenda

1. Updates / Mises à jour: DTO, PCO, PP, HC, other departments
2. Trust research kickoff - Karissa Leduc (Behavioural Science Fellow - PCO’s Impact and Innovation Unit)
3. Q3 GC Task Success Survey results - Lana Stewart (TBS)

Updates from DTO

• DTO newsletter is in approvals and will be out early next week
• Next Federal/Provincial/Territorial web working group is next Tuesday at 1 pm - Emergency Preparedness is the focus, namely best practices for maintaining web publishing in urgent circumstances (colleagues in PEI during Hurricane last year are a good example). For this meeting, we are looking for volunteers from the federal table to share related experiences that you might have had or if you are working on this topic lately and can share now.
• Heads of Comms message about the footer implementation is in final approvals

• Reminder to fill out the theme questionnaire
  • contact Annie Crombie. if you have issues accessing the link

• Morning prep meeting: Information disinformation is the topic on Thurs at 10 if anyone is interested in the invitation, we can email it to you

Departmental updates

ESDC’s Housing benefits page updated to beta topic page template

CSE’s Information disinformation campaign is live

Trust research kickoff

Karissa Leduc

• Presentation: Understanding Experience and Trust in Government Digital Media

Discussion

• Interest expressed in looking at how the following impact trust:
  • Ability to complete a task accurately vs perceived ease of use
  • Plain language - i.e. if a user can’t understand what’s on the page then they can’t complete their task (legal, bureaucratic or marketing language vs task-focussed language)
  • When a service/task is available only from government vs multiple sources (example: getting a passport vs finding info about travel, border or the environment)
  • Accuracy, completeness and timeliness of content
  • Flashy multimedia content - videos, story maps, google arts and culture type content
• Emerging technologies and their impact on trust / expectations in the government are not within the scope of the research

• More discussion on plain language
  • If you have them, please share examples / data for how to write really complex topics (scientific, historical, legal) in plain language
  • Writing for the web training - Parks Canada offers general training for staff, and will be developing training aimed for historians and science experts etc.

Please share your advice or any asks you have in terms of the research itself with PCO. This includes other presentations that are part of your own plans toward building more solid evidence, that bring findings together and that make recommendations and talk to people outside of the web. Think about how this research can be used to support your work and if there are other areas that need research.

The web study may use A/B testing to see if one approach is trusted more than another. If anyone has findings or analysis from A/B testing, please share so we can incorporate that into the design of the study.

There are 6 different trust studies for the social media study. Learnings from those will help improve the web study.

You can email Brenna Morell.

Q3 GC Task Success Survey results

Lana Stewart

• Presentation: Top 50 Tasks - Q3: What we can learn from the results

Discussion

• Passports saw significant improvement - it’s worth looking more carefully at what changes may have contributed to that
• When looking at your results, make note of what adjustments you’ve made to content and how it may have affected the results

Please share questions and barriers at this table as well as successes. It’s helpful and interesting to hear especially about small adjustments you manage to make that have significant impact.