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Groupe de travail federal provincial territorial sur la gestion du contenu web COVID-19/8 decembre 2020 (view source)

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[[en:Federal Provincial Territorial COVID-19 web management working group/December 8 2020]]

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__NOTOC__

==Mise à jour sur les vaccins==

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*Santé Canada est en train de rédiger un lexique. Il pourrait être utile d’examiner le contenu informatif du Québec pour y intégrer la terminologie française.

*Chris Bell (Ontario) : L’Ontario collabore avec Google pour élaborer une stratégie pour les sites de vaccination (semblable à ce qui a été fait précédemment pour les renseignements sur les centres d’évaluations).

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*Susan Harper: We’ve found that audience-based content gets less visits (while it could be also those audiences are smaller) but interested in seeing more on audience-segmented content and duplication being an issue for other folks

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*Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups)

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*David Cox (Ontario) q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages?

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~~:*Covid-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content~~

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*Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for)

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*Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience

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*Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites)

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*Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience

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~~:*Our previous covid-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused~~

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~~:*There are still requests where those developing the content are looking to develop audience-based content~~

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:*Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation

<b><p>Recevez-vous des demandes pour une structure de navigation ou du contenu Web axés sur un public spécialisé (comme les personnes âgées, les jeunes, les Autochtones)? Comment les gérez-vous? Conduisez-vous des recherches connexes?</b></p>

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*Assurer l’accessibilité du contenu urgent et hautement prioritaire

*Leçons apprises

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Qu’adviendra-t-il du groupe après la COVID? Devrait-on le maintenir, comme il s’agit d’une communauté utile?

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*Qu’adviendra-t-il du groupe après la COVID? Devrait-on le maintenir, comme il s’agit d’une communauté utile?

[[Category:COVID communications]]

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