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| <p>Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research?</p> | | <p>Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research?</p> |
| + | *Susan Harper: We’ve found that audience-based content gets less visits (while it could be also those audiences are smaller) but interested in seeing more on audience-segmented content and duplication being an issue for other folks |
| + | *Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups) |
| + | *David Cox (Ontario) q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages? |
| + | :*Covid-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content |
| + | *Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for) |
| + | *Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience |
| + | *Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites) |
| + | *Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience |
| + | :*Our previous covid-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused |
| + | :*There are still requests where those developing the content are looking to develop audience-based content |
| + | :*Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation |
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| ==Call for future discussion topics== | | ==Call for future discussion topics== |
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| *Language and connection on vaccine clinics | | *Language and connection on vaccine clinics |
| *Digital content / Service teams in a post-COVID world | | *Digital content / Service teams in a post-COVID world |
− | *Vaccins et déconfinement progressiif | + | *Vaccines and gradual reopenining |
| *Keeping high-priority rushed content accessible | | *Keeping high-priority rushed content accessible |
| *Lessons learned | | *Lessons learned |
| *Future of group post-COVID...should keep it going as it is a valuable community | | *Future of group post-COVID...should keep it going as it is a valuable community |
| [[Category:COVID communications]] | | [[Category:COVID communications]] |
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− | Do you get requests for audience-based web content and navigation (like seniors, youth, Indigenous)? How do you handle this? Do you have related research?
| |
− | Susan Harper: We’ve found that audience-based content gets less visits (while it could be also those audiences are smaller) but interested in seeing more on audience-segmented content and duplication being an issue for other folks
| |
− | Kaitlyn Rosenburg (BC): Covid-communications are centralized, and the content is then re-used by various ministries (but there are problems with duplication, and ensuring information is accurate across all groups)
| |
− | David Cox (Ontario) q. How do audience-based navigations and pages perform for SEO and organic search, compared to topic-based pages?
| |
− | Covid-19 support for X: (an audience section within a large topic) is how Ontario has been dealing with audience-based content
| |
− | Gillian (BC): We try to be topic based first, and use SEO as a consideration but the audience-based content currently seems like a barrier (noticed when searching that users don’t mention their audience, only what they are searching for)
| |
− | Martin Boucher (QC): Have removed all audience-based segmentation, as it was too complex and now all topic-based (issues prior with being inclusive or exclusive to other audience); users search for the topic and not their audience
| |
− | Allan Lawlor (Nova Scotia): Have also used the Gerry McGovern research to organize via tasks, and not so much audience (also the realities of users being across multiple audiences - which would then have more duplication across the sites)
| |
− | Laura Piper (DTO/Federal): We often see audience-specific content when there is a Minister dedicated to the audience
| |
− | Our previous covid-19 Indigenous project showed again that users didn’t tend to search as an Indigenous audience but rather task-focused
| |
− | There are still requests where those developing the content are looking to develop audience-based content
| |
− | Research on audience-based vs when there is exceptions; if anyone has research please forward to DTO and we’ll share with the group to help support when responding to requests for audience-based navigation
| |