COVID-19 Metadata, SEO and social media

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When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.

• Digital presence: Metadata and search engine optimization (Google slides)(PowerPoint)
• Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
• Social media sites (tweets, posts) are pulling: title, description
• In the context that we are in, focusing on these ones will give you the most benefits:
  • Title must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results.)
  • Description should provide concrete additional information about what the users will find on the page, or what task they can complete.
  • Keywords should include relevant words from the page as well as their commonly known synonyms
  • URLs should use plain language keywords from the title and be separated with hyphens

Resources

• Digital presence: Metadata and search engine optimization (Google slides)(PowerPoint)
• Metadata in AEM worksheet