Difference between revisions of "COVID-19 Metadata, SEO and social media"
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When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for. | When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for. | ||
| + | |||
| + | *Digital presence: Metadata and search engine optimization [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]] | ||
*Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor. | *Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor. | ||
*Social media sites (tweets, posts) are pulling: title, description | *Social media sites (tweets, posts) are pulling: title, description | ||
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**'''Keywords''' should include relevant words from the page as well as their commonly known synonyms | **'''Keywords''' should include relevant words from the page as well as their commonly known synonyms | ||
**'''URLs''' should use plain language keywords from the title and be separated with hyphens | **'''URLs''' should use plain language keywords from the title and be separated with hyphens | ||
| + | |||
| + | == Resources == | ||
| + | *Digital presence: Metadata and search engine optimization [https://drive.google.com/file/d/1LNSgWUfWCP3nDb1zyDN3vxwWCAcWrjKo/view (Google slides)][[:File:TMC COVID Metadata and SEO 2020-04-17 for presentation.pptx|(PowerPoint)]] | ||
Revision as of 15:09, 22 April 2020
Back to > COVID content guidance
When applied correctly, metadata helps relevant pages rank higher in search results. It can help Canadians access and share the critical information they are looking for.
- Digital presence: Metadata and search engine optimization (Google slides)(PowerPoint)
- Search engines use certain metadata fields such as metatitle, description and keyword as ranking factors, for results display, and to create rich snippets; the Canada.ca search engine boosts the metatitle, description, and keyword fields; additionally URL is a relevancy and minor ranking factor.
- Social media sites (tweets, posts) are pulling: title, description
- In the context that we are in, focusing on these ones will give you the most benefits:
- Title must be unique, accurately summarize, and distinguish the page content. It should be short and start with the most important keywords (in case it is truncated in search results.)
- Description should provide concrete additional information about what the users will find on the page, or what task they can complete.
- Keywords should include relevant words from the page as well as their commonly known synonyms
- URLs should use plain language keywords from the title and be separated with hyphens
Resources
- Digital presence: Metadata and search engine optimization (Google slides)(PowerPoint)
Use this worksheet to help apply the right COVID metadata in AEM:
