April 17, 2024 - Updates, priorities of the week

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Agenda

Updates

PCO

• Congratulations to all for the work on the budget
• Budget bleeds into ad approval budgeting
• We’re expecting ad campaigns coming soon, also with tracking capabilities such as Adobe campaign

Roundtable

Principal Publisher

• 11 news items for Budget put through AEM, and 6 non-news items
• The visuals looked great, everyone was happy
• GC search:
  • Our contract with the current search provider is ending this year
  • We have found a new provider for the search engine, a Canadian company named Coveo
  • We are getting ready to reach out to teams that are involved with search
  • We will need to work with teams to refine and test the search

Question: Did the search email go out to all AEM publishers?

Answer: Yes it did.

Question: Is the search assessment tool that DTO is working on being incorporated into the internal search tool?

Answer: Yes, DTO will work with PP to refine the search with the Search Assessment Tool.

Principal Publisher analytics

• We offer A/B testing and personalization service
• We work with Adobe Target
• It’s integrated with Adobe Analytics
• Personalization
  • Allows you to display customized web content to users
  • Examples include geographic, mobile vs desktop, new vs returning users etc.

• How does A/B testing work?
  • Traffic is randomly allocated to different variations
• Example - My Service Canada Account - Requesting access code
  • Ran a test for 7 days using 4 different variations to see which had the highest click-through rate

• We keep a library of past testing on GCPEDIA
• These tests support digital government
  • Digital ambition
  • Policy on Service and Digital
  • Digital Standards
• This is a cost-recovered service
• Institutions can get access to Adobe Target to create and manage your own tests and personalizations
• We offer training and support
• Contact us: gc.analytique-analytics.gc@servicecanda.gc.ca

Question: How can we add to the library?

Answer: Just reach out to us and we can add it.

DTO - Institutional landing page

• Launched this week. More details can be found here: New stabilized institutional landing page template
• ILP is the mandatory landing page for institutions and agencies
• We’ve stabilized the Beta version (available since 2021)
• We’ve clearly marked which elements are mandatory and optional
• You can reuse elements for other web purposes

Question: Are we back to using images for Ministers?

Answer: When we took out the pictures, we saw that many departments used images anyway. Then we were specifically asked to include the images for this iteration.

Question: Is the WET 4 version updated with the new ILP components?

Answer: Yes, everything should be good, the changes were merged into WET 4 today.

Discussion - Meli-melo - Principal Publisher

• There are only a few users that have implemented the older version of meli-melo that caused problems
• This situation is similar to ROT - it’s up to departments to make sure content is working properly

Question:

It can be difficult to keep up these developments without any notice. Is there any plan to ensure that a similar problem doesn’t happen again?

Answer:

Meli melo is a way to experiment. Principal Publisher gives departments a checklist, and we’re here to help. It’s not a service that will expire that we can give notices about.

If a deprecated Meli-melo stays on the page, it doesn’t necessarily mean that pages will break.

Question:

Could there be a heads up before moving from one version of Meli-melo to another?

Answer:

The dates are indicated on the page Méli-mélo features - Canada.ca (wet-boew.github.io)

Agriculture and Agri Food Canada

• Our AgPal chatbot is back online https://agpal.ca/en/home

National Research Council

• X and new thick redline has been implemented - this is manual until the WxT Drupal file are provided.

DTO

• Reminder that the Generative AI Chatbot kickoff mtg is tomorrow. See Slack Chatbot channel if you missed it or contact lisa.fast@servicecanada.gc.ca.

Principal Publisher

• WET-BOEW office hours are every Tuesday

• Walk-in from 1pm to 2pm (Eastern time)
• Booking available from 2pm to 4pm (Eastern time)

• Check this link for more information: https://github.com/wet-boew/wet-boew/wiki/WET-Office-hours,-Heures-de-service-de-la-BOEW