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November 15, 2023 - Updates, priorities of the week (view source)

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[[FR: 15 novembre 2023 - Mises à jour, les priorités de la semaine]]
 
Back to [[GC Web Priorities Meetings - Réunions des Priorités Web du GC]]
 
Back to [[GC Web Priorities Meetings - Réunions des Priorités Web du GC]]
 
==Meeting information==
 
==Meeting information==
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==Notes and action items==
 
==Notes and action items==
 
===Digital Transformation Office (DTO) updates===
 
===Digital Transformation Office (DTO) updates===
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DTO is moving to the Canadian Digital Service (CDS) as part of their transition into ESDC. It is business as usual for DTO during this transition.
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===Roundtable===
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CBSA  - removed Wanted by the CBSA page, please check for links in your web content
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URL (EN): https://www.cbsa-asfc.gc.ca/wc-cg/menu-eng.html
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* Mandate letters for Minister of Citizens’ Services and Minister of Sport and Physical Activity have gone out, make sure you update your institutional information if it should point to these.
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* Fall Economic Statement Date announced for Tuesday November 21.
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** We ask for departments to blackout newsroom releases
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* There’s a new Services slack channel: https://gc-web-comms.slack.com/archives/C065G4Q6KU6
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* Please check for chatbox that you aren’t using live chat, there’s a security risk.
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URL (FR): https://www.cbsa-asfc.gc.ca/wc-cg/menu-fra.html
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=== Roundtable ===
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PCO
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Health Canada - will be adding a link to a Wildfires Toolkit for Public Health Authorities shortly
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* Please be sure to verify your information and fix your broken links on cross-departmental pages.
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Women and Gender Equality (WAGE) - our content on Gender Equality Week is going live today
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NRCAN
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Public Safety - still on hold for Firearms Buyback content
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* We’re introducing new tax credit incentives and Wah-ila-toos updates
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Digital Analytics awards will be taking place on Sept.12. We will be going through the nominations and the awards. All are welcome to join.
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'''Discussion - UTMs'''
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https://events.teams.microsoft.com/event/fcf2fb7c-b2d5-4805-8c7a-d41147c4b7b2@9ed55846-8a81-4246-acd8-b1a01abfc0d1
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Questions for the community
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'''Question:''' Any movement on discussions about Indigenous Languages for AEM?
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# Do you work closely with your advertising teams on content design for promoted web pages (unpaid and/or paid)? Do you plan and build analytics reporting on these web pages?
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# Does your organization have any case studies showing how you analyzed success of promoted web pages, such as tracking of conversions of online goals?
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# What are the opportunities within your team, organization, interdepartmentally to support maturing this space?
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'''Answer:''' Principal Publisher will come back to this.
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'''Discussion from the community'''
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==Page analytics tool==
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[https://view.officeapps.live.com/op/view.aspx?src=https%3A%2F%2Fwiki.gccollab.ca%2Fimages%2Fa%2Fa0%2FAnalytics_presentation_2023-09-06_EN.pptx&wdOrigin=BROWSELINK Presentation (Nicolas Pjontek)]
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Ideal for communicators or web advisors who need quick statistics.
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* More training is needed to let non-web teams understand how UTMs work.
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Last week we released version 2 of the tool. Now you can customize the date range. It works for any page using Adobe Analytics, not just Canada.ca pages.
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* Sometimes teams are brought in too late after a campaign starts to work on UTMs.
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* Some teams find that they have to regularly inform staff from other teams how UTMs work.
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This helps us increase our data transparency. It lets you get data at the click of a button.
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* Principal Publisher has a new tool for UTMS- to link your Canada.ca urls in social media through Advanced Analytics. Contact: Celine Singhroy at Principal Publisher
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* Carousels are not very effective, as shown in this research: https://www.gcpedia.gc.ca/wiki/User_testing_the_Canada.ca_product_design/Round_9-2
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You can access the page analytics tool from this page canada.ca/analytics or go to <nowiki>https://performance.alpha.canada.ca/</nowiki>
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It breaks the analytics down by several different categories.
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There is a link on the page to give feedback. Please don’t hesitate to reach out and give feedback.
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This is public, any member of the public or media can use this.
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This should also work for intranets using Adobe Analytics. If it doesn’t then please reach out and we’ll make sure to add it to the list.
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'''Question:''' Is Google Analytics data not displayed for non-canada.ca pages because of a limitation on Google's end or is it a feature that is yet to be developed for this internal tool?
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'''Answer:''' It's because each department has their own independent Google account to pull the search terms from. Principal Publisher does not necessarily have access to other department accounts.
 
Rob.boudreau
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