November 15, 2023 - Updates, priorities of the week
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Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC
Meeting information
Agenda
1. Updates
2. Roundtable
Notes and action items
Digital Transformation Office (DTO) updates
- Mandate letters for Minister of Citizens’ Services and Minister of Sport and Physical Activity have gone out, make sure you update your institutional information if it should point to these.
- Fall Economic Statement Date announced for Tuesday November 21.
- We ask for departments to blackout newsroom releases
- There’s a new Services slack channel: https://gc-web-comms.slack.com/archives/C065G4Q6KU6
- Please check for chatbox that you aren’t using live chat, there’s a security risk.
Roundtable
PCO
- Please be sure to verify your information and fix your broken links on cross-departmental pages.
NRCAN
- We’re introducing new tax credit incentives and Wah-ila-toos updates
Discussion - UTMs
Questions for the community
- Do you work closely with your advertising teams on content design for promoted web pages (unpaid and/or paid)? Do you plan and build analytics reporting on these web pages?
- Does your organization have any case studies showing how you analyzed success of promoted web pages, such as tracking of conversions of online goals?
- What are the opportunities within your team, organization, interdepartmentally to support maturing this space?
Discussion from the community
- More training is needed to let non-web teams understand how UTMs work.
- Sometimes teams are brought in too late after a campaign starts to work on UTMs.
- Some teams find that they have to regularly inform staff from other teams how UTMs work.
- Principal Publisher has a new tool for UTMS- to link your Canada.ca urls in social media through Advanced Analytics. Contact: Celine Singhroy at Principal Publisher
- Carousels are not very effective, as shown in this research: https://www.gcpedia.gc.ca/wiki/User_testing_the_Canada.ca_product_design/Round_9-2
