November 15, 2023 - Updates, priorities of the week

Back to GC Web Priorities Meetings - Réunions des Priorités Web du GC

Agenda

1. Updates

2. Roundtable

Notes and action items

Digital Transformation Office (DTO) updates

• Mandate letters for Minister of Citizens’ Services and Minister of Sport and Physical Activity have gone out, make sure you update your institutional information if it should point to these.
• Fall Economic Statement Date announced for Tuesday November 21.
  • We ask for departments to blackout newsroom releases
• There’s a new Services slack channel: https://gc-web-comms.slack.com/archives/C065G4Q6KU6
• Please check for chatbox that you aren’t using live chat, there’s a security risk.

Roundtable

PCO

• Please be sure to verify your information and fix your broken links on cross-departmental pages.

NRCAN

• We’re introducing new tax credit incentives and Wah-ila-toos updates

Discussion - UTMs

Questions for the community

1. Do you work closely with your advertising teams on content design for promoted web pages (unpaid and/or paid)? Do you plan and build analytics reporting on these web pages?
2. Does your organization have any case studies showing how you analyzed success of promoted web pages, such as tracking of conversions of online goals?
3. What are the opportunities within your team, organization, interdepartmentally to support maturing this space?

Discussion from the community

• More training is needed to let non-web teams understand how UTMs work.

• Sometimes teams are brought in too late after a campaign starts to work on UTMs.
• Some teams find that they have to regularly inform staff from other teams how UTMs work.
• Principal Publisher has a new tool for UTMS- to link your Canada.ca urls in social media through Advanced Analytics. Contact: Celine Singhroy at Principal Publisher
• Carousels are not very effective, as shown in this research: https://www.gcpedia.gc.ca/wiki/User_testing_the_Canada.ca_product_design/Round_9-2