* When members of an organization learn the same concepts, by reading the same book, they share the same language and have heard the same ideas. It makes the application and adoption of the ideas and concepts more easily and seamlessly into the workplace. | * When members of an organization learn the same concepts, by reading the same book, they share the same language and have heard the same ideas. It makes the application and adoption of the ideas and concepts more easily and seamlessly into the workplace. |