'''Session Title:''' Invest in Canada's CRM Journey
'''Session Title:''' Invest in Canada's CRM Journey
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'''Description:''' As the first Salesforce customer in the Government of Canada, we would like to share our Salesforce journey from identifying the need for a CRM through to roll-out. This will cover how and why Salesforce was chosen (needs and requirements, CRM evaluation, decision), how it was implemented (design and architecture, roll-out) in addition to providing reflections on the whole process and lessons we have learned.
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'''Description:''' As the first Salesforce customer in the Government of Canada, Invest in Canada will share their Salesforce journey from identifying the need for a CRM through to roll-out. This will cover how and why Salesforce was chosen (needs and requirements, CRM evaluation, decision), how it was implemented (design and architecture, roll-out) in addition to providing reflections on the whole process and lessons learned.