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!Biography

!Biography

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|Sidra Mahmood[[File:Sidra-Mahmood.png|thumb|197x197px]]

|Sidra Mahmood[[File:Sidra.jpg|thumb|193x193px]]

|As a Design Lead currently working within Benefits Modernization at ESDC, Sidra is committed to using data and empathy- driven design practices as well as policy analysis to improve the usability of critical government services. Their goal is to simplify digital processes to create meaningful civic tech participation particularly for communities experiencing marginalization. Prior to this role, they were a recipient of the 2020 Code for Canada Fellowship, and before that, a proud core member of the City of Toronto’s Open Data team.

|Sidra is a civic tech designer, and a proud new member of the federal public service. With nearly a decade's worth of experience developing user-centred products and digital applications for government, healthcare and academic institutions, they lean heavily on lived experience, quantitative research techniques merged with intersectional analysis to design and code meaningful user experiences. Prior to being a Design Lead at Employment and Social Development Canada, Sidra was a recipient of the 2020 Code for Canada Fellowship and worked on delivering innovative digital policy analysis tools to the federal government. They started their civic tech career as a core member of the team that delivered the Open Data Master Plan to Toronto's City Council in 2018. Sidra's writings on user experience design and research in government have appeared in publications like UXDesign.cc, and they frequently give talks on gov tech and inclusion at events like Civic Tech for Good, FWD50, the UXR Conference, QueerJS, and more. Find them rambling about civic tech, social policy and dogs on their mostly-satirical Twitter @sidramatik

 

 

Sidra has lived all over the world but now calls Toronto home. They are an avid hackathon participant and frequent speaker at UX, open source, and civic tech conferences. In their spare time, they enjoy DJing, camping, and are the proud parent of two retired racing greyhounds.

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