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# User research (about 3 hours) - Product team required, executives optional
 
# User research (about 3 hours) - Product team required, executives optional
# User synthesis (about 2 hours) - Product team and executives required
+
# User synthesis (about 2 hours) - Product team required, executives optional
 
# Feedback for product teams (about 1 hour) - Product team and executives required
 
# Feedback for product teams (about 1 hour) - Product team and executives required
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Executives required
 
Executives required
 
|}
 
|}
'''Teams will also make time for:'''
  −
  −
# Pitch day preparation and review (about 2 hours) - Product team and executives required
      
== Week 5 (Feb 7) ==
 
== Week 5 (Feb 7) ==
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Executives required
 
Executives required
 
|}
 
|}
'''Teams will also make time for:'''
  −
  −
# Pitch day preparation and review (about 2 hours) - Product team and executives required
      
== Week 6 (Feb 14) ==
 
== Week 6 (Feb 14) ==
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'''Teams will also make time for:'''
 
'''Teams will also make time for:'''
   −
# Pitch day preparation and review (about 1.5 hours) - Product team and executives required
   
# Team work to improve prototype (about 3 hours) - Product team only (required)
 
# Team work to improve prototype (about 3 hours) - Product team only (required)
 
# User testing (about 5 hours) - Product team required, executives optional
 
# User testing (about 5 hours) - Product team required, executives optional
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# Demo day pitch review (about 2 hours) - Product team and executives required
 
# Demo day pitch review (about 2 hours) - Product team and executives required
 
# Prototyping (about 5 hours) - Product team only (required)
 
# Prototyping (about 5 hours) - Product team only (required)
# User testing and synthesis (about 3 hours) - Product team and executives required
+
# User testing and synthesis (about 3 hours) - Product team required, executives optional
    
== Week 9 (Mar 7) ==
 
== Week 9 (Mar 7) ==
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# Prototyping (about 2.5 hours) - Product team only (required)
 
# Prototyping (about 2.5 hours) - Product team only (required)
 
# Demo day pitch review (about 2 hours) - Product team and executives required
 
# Demo day pitch review (about 2 hours) - Product team and executives required
# User testing and synthesis (about 2 hours) - Product team and executives required
+
# User testing and synthesis (about 2 hours) - Product team required, executives optional
    
== Week 11 - Final week! (Mar 21) ==
 
== Week 11 - Final week! (Mar 21) ==
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