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|  | 3. ''Unstructured Data Analytics'': “Combines text mining, association, clustering, and other unsupervised learning techniques to codify large data sets.” |  | 3. ''Unstructured Data Analytics'': “Combines text mining, association, clustering, and other unsupervised learning techniques to codify large data sets.” | 
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| − | 4. ''Operational Analytics'': “The processes of tracking and integrating real-time streams of information, deriving conclusions based on predictive models of behaviour, and triggering automatic responses and alerts.”<br></br> | + | 4. ''Operational Analytics'': “The processes of tracking and integrating real-time streams of information, deriving conclusions based on predictive models of behaviour, and triggering automatic responses and alerts.”<br> | 
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| − | Systematic computational transformation of enterprise data into insights, for the purpose of making better decisions<ref>''Accountabilities, Responsibilities, Authorities (ARA),'' ADM (Data, Innovation and Analytics)</ref> <br></br>
 | + | Simply put, "analytics" refers to the systematic computational transformation of enterprise data into insights, for the purpose of making better decisions.<ref>''Accountabilities, Responsibilities, Authorities (ARA),'' ADM (Data, Innovation and Analytics)</ref> <br></br> | 
| − | The [https://www.lexico.com/definition/analytics Oxford English Dictionary] refers to analytics as "The systematic computational analysis of data or statistics." | + | The [https://www.lexico.com/definition/analytics Oxford English Dictionary] defines analytics as "The systematic computational analysis of data or statistics." | 
|  | <ref><nowiki>https://www.lexico.com/definition/analytics</nowiki></ref><br></br> |  | <ref><nowiki>https://www.lexico.com/definition/analytics</nowiki></ref><br></br> | 
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| − | // content '''''analytics''''' is relevant in many industries. <br></br> | + | // Content '''''analytics''''' is relevant in many industries. <br></br> | 
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|  | <references /> |  | <references /> |