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==== Action area 8.3 ====
==== Action area 8.3 ====
Global Affairs Canada will invest strategically in Canadian CSO public engagement activities, in Canada and abroad, that enhance visibility and raise awareness of Canada’s international assistance results, as well as build citizen engagement and contributions to international assistance efforts
Global Affairs Canada will invest strategically in Canadian CSO public engagement activities, in Canada and abroad, that enhance visibility and raise awareness of Canada’s international assistance results, as well as build citizen engagement and contributions to international assistance efforts
=== Importance of collaboration ===
One of the key ingredients to successful public engagement initiatives is collaboration with a wide range of civil society organizations.
Such collaboration can help organizations to be more efficient and maximize their results. For example:
* Collaboration between CSOs can add value, encourage a meaningful exchange of knowledge and resources, and increase the impact and reach of new/diverse audiences.
* Coordinating efforts and leveraging resources toward the same event, campaign or other activity can help to maximize effect. Collaborative development of PE activities often leads to better-developed activities.
* CSOs can leverage partnerships to achieve their objectives. By leveraging the messaging power of partners, CSOs can achieve three important objectives.
* They can access audiences that may otherwise be out of reach.
* Partners may be seen as being more “credible,” facilitating the uptake of messages.
* Smart partnerships can be a way of doing more with less, particularly when communication offices face resource constraints.
* Strategic partnerships can be essential for development public engagement strategies to achieve their goals.
